Reporters and bloggers are inundated with news tips and story ideas every day. How can you make your news stand out to cut through the noise? Follow these six rules for better pitching to make reporters pay attention and generate more media hits:

1) Do Your Research

A successful pitch starts with sending your news to the right reporter. Go to the publication’s website, check to see who writes about your industry and read their articles. If you don’t determine the right contact, your pitch will end up in the trash folder. Read more…

Filed under: Media Relations, Public Relations
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Memorial Day is two weeks away. As the weather changes, your marketing should be changing, too. Here are three ways to adapt campaigns for the laid-back summer news cycle: Read more…

Filed under: Marketing
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week.

Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any comments or questions below!

In this edition of the HLS, we interviewed Kate Hennessy, a journalist and radio show host.

1. What beats/topics do you normally write about? Why do these particular subjects interest you?

I host a weekly hour long radio show where I interview some amazing people, authors and celebrities.  We talk about life, cancer, losing family friends, business’s and careers and how they have overcome extreme adversities in their life to get to the place they are now.  I also do “fun” shows like having some intuitive people like mediums, psychics etc., come on and do their thing when people call in. Read more…

Filed under: Strategy
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Mobile is predicted to overtake PCs for local search by 2015. More people are relying on smartphones and tablets for purchasing decisions. How can you be sure your business appears in their local search results? Here are three essential components of local mobile optimization: Read more…

Filed under: Strategy
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We’re thrilled to announce that actress Elisabeth Moss, who plays successful copywriter Peggy Olson on the AMC television show Mad Men®, will speak at the Demand Success 2013 conference taking place on June 20th – 21st.

Ms. Moss will be our closing keynote for Day One. An accomplished actress, Ms. Moss’s current role as executive Peggy Olson symbolizes the rise of feminism in marketing. Further, the character’s dedication to excellence in writing is completely relevant in the modern marketing world fifty years later, with today’s content marketing trend. Ms. Moss will be interviewed about her experience, and will share insights gained playing the role. She will also answer your crowd-sourced questions- submit them here! Read more…

Filed under: Marketing
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week.

Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits.

We hope you find this series useful. Please leave any comments or questions below!

In this HLS, we interviewed Dan Nainan, a New York-based professional comedian who tours the world doing clean comedy.

1. Please give the BloggingPRWeb readers a little background information about yourself/your business.

I’m a New York-based professional comedian who tours the world doing clean comedy. Last year alone I performed in 15 countries.  A few months ago I performed for President Obama, and I’ve also performed for Hillary Clinton, Donald Trump, Steve Wozniak and many others. I’ve also performed at two Democratic National Conventions and at a TED conference. Acting is another interest of mine, and I have been in a “Get a Mac” commercial for Apple. I also do character voices such as Bill Clinton on radio stations around the country.

Prior to comedy, I was a senior engineer with Intel Corporation. My job was to travel the world with Chairman Andy Grove, doing technical demonstrations on stage at events, and I was incredibly nervous about speaking on stage. I took a comedy class to get over the fear, and the comedy kind of took off from there.

More info can be seen at www.comediandan.com, and my Twitter is @comediandan.

Read more…

Filed under: Strategy
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Are your email campaigns not delivering results? Outdated “best practices” might be holding you back, says DJ Waldow, co-author of The Rebel’s Guide to Email Marketing.

Register today to debunk outdated email rules, determine what works best for you, and revamp your email marketing! Join DJ on Wednesday, May 22nd at 2 p.m. ET to:

• Stand out from the crowd with emails tailored to your audience
• Discover obsolete email rules…and when to break them
• Transform your emails into revenue stream machines!

Register here to attend this free webinar.

About the Speaker:

DJ Waldow is co-author of The Rebel’s Guide to Email Marketingas well as founder and CEO of email marketing firm Waldow Social. As an eight-year email marketing consulting veteran, DJ formerly served as Director of Community at Blue Sky Factory and Director of Deliverablility and Best Practices at Bronto Software.

Filed under: Marketing
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The connection economy doesn’t respond well to industrialized, scalable, impersonal approaches.

It demands a completely different approach to work: one that’s more personal, more vulnerable and more open.

You might be able to fake it for a while, but real success comes from somewhere else.

Join us on May 16th at 2:00 p.m. ET for this rare online seminar with the marketing industry’s leading inspirational and strategic voice. NY Times Bestselling Author Seth Godin will use stories, examples and your own dreams to help you see an achievable series of next steps: a way to thrive, instead of fighting to maintain the status quo.

• Figure out what it means to connect in any economy where access to a factory and a printing press is given
• Understand the power of permission, generosity, and bravery
• Know what to tell your boss along the way

Register here to attend.

About the Speaker:

Seth Godin has written seventeen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way magazine called him America’s Greatest Marketer.

Filed under: Strategy
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Earned media – publicity, social media buzz, rave reviews – is one of marketing’s most valuable assets, if you know how to get it.

Unlock the door to massive buzz and great content for your brand with Todd Defren, CEO of SHIFT Communications, an original thought leader in the PR 2.0 space. Join us on May 8th at 2 p.m. ET to:

• Get Todd’s step-by-step process for generating publicity
• Fuel your marketing machine with social buzz
• Leverage your earned media into results and revenue

Register here to attend the free webinar.

About the Speaker:

Todd Defren is CEO and co-founder at SHIFT Communications, a PR firm with clients like McDonald’s and Tyson Foods. His blog, PR-Squared, consistently ranks in the top 50 on AdAge’s Power150. A recognized PR and social media thought leader, Todd speaks on those topics across the United States and abroad.

Filed under: Strategy
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Blogging and social media offer marketers the opportunity to publish their own content to attract customer attention, as well as pitch the media. This strategy requires a balance of content that provides fresh news while also covering ‘evergreen’ topics. For best results, think like a news editor. Create a regular mix of current events, original research and timely commentary for all-round reader engagement. Here are three key elements you need: Read more…

Filed under: Content
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