We have recently finalized several new syndication partnerships with leading Web sites including:

• Electronic Retailing Association (ERA) Web Properties - The leading trade association for multi-channel marketers. PRWeb news releases will appear on their website, blog and online trade magazine.
• Website Magazine - Website Magazine offers website professionals information on how to succeed on the web. Reaching 135,669 qualified professionals, the publication has the largest audience of website owners and managers in the field.  Our news releases will appear on their main Web site.
• Acquire Media - Acquire Media specializes in news aggregation and real-time distribution for financial organizations, corporate enterprises, web portals, and publishers.

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According to a recent Nielsen report, there are over 3.6 million iPod Touch and iPhone users worldwide.  To provide our customers with enhanced reach to this audience, we’ve released two applications - PRWeb Business News and PRWeb Technology News - now available for free download in the iTunes store.  In April, we will be releasing additional applications that will carry our healthcare news and marketing news.

Read the full release on PRWeb.

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We’re pleased to introduce a significant addition to our industry-leading distribution network, Comtex. Comtex aggregates content from premium news providers like PRWeb and then makes that content available to a broad array of top-tier publishers.

We have already seen many customer news releases appearing on top Web sites through the partnership and expect to see many more in the days to come!

Read the full release.

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PRWeb was the pioneer in using RSS to distribute news releases and our RSS network is the oldest, largest and most highly trafficked in the industry.  Using RSS we accomplish two goals: One, we get news releases to news consumers (people who want to read the news).  Two, we get news releases to publishers (people who want to publish the news).

We’ve recently taken a closer look at the volume of traffic we receive to our RSS network.  Our most recent data indicates:

• RSS Consumer Reach: In a typical week, our network receives over 3 million requests from over 250,000 subscribers around the world.  These are consumers, bloggers, journalists, analysts, etc. who want to receive our news.
• RSS Publisher Reach: In a typical week, our network receives requests from over 30,000 Web publishers who publish our RSS feeds on their Web sites.

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The CODiE Awards are one of the oldest and most respected awards programs in the software and technology industry.  Their mandate is to “showcase the software and information industry’s finest products and services and to honor excellence in corporate achievement and philanthropic efforts.”

This year, we were awarded the distinction of being named a finalist in the ‘Best Online News Service’ category.  Read the full release on PRWeb.

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Over the past several years, PRWeb’s popularity amongst UK-based communicators has grown dramatically. This growth has mirrored the growth in online marketing and PR in the United Kingdom as well as the growing global influence of PRWeb.  In fact, over the past several years we have worked with over 2000 clients in the United Kingdom alone so it was just a matter of time until we rolled out a version of PRWeb tailored for the UK.

Our Approach to PRWeb UK…

Was guided by our vision of providing a localized experience while leveraging our global platform. Specifically, this meant the following:

First, we wanted to ensure that the user experience was tailored for customers in the United Kingdom.  This meant processing transactions in pounds sterling, using GMT as the time standard, using copy written in the Queen’s for a UK-based audience, and countless other details that required significant time and effort.

At the same time, our approach struck a balance between provisioning the user with a localized (UK) experience while keeping the core platform global.  For current customers, this means that they can use their existing credentials to log-in to PRWeb UK however their experience will be UK centric while in their UK console and US centric while in their standard PRWeb.com console.

Finally, from a distribution perspective, we made the decision to leverage our core online network while adding a layer of distribution focused specifically on the United Kingdom. This meant the creation of newsfeeds focused on topics and regions relevant to the UK, optimizing for UK search and creating direct channels to the UK media.

A major component of the media distribution piece is accomplished through a partnership with the Press Association that allows us to feed our content directly to the newsrooms at all of the major national and regional outlets throughout the United Kingdom.

It is our hope that the culmination of our efforts is an experience that is tailor-made for customers in the UK and results that will ensure industry leading visibility on both a global and regional scale.

PRWeb UK will be publicly available in early March.

Links:

• Official launch announcement on PRWeb UK.
• Launch announcement on YouTube.

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Over the past year or so we’ve seen more and more PRWeb customers share their news release through Twitter once it is published on PRWeb, which doesn’t come as much surprise considering we are blessed with some of the most innovative and technologically savvy customers out there!

So we decided to help make things a little more convenient for the PRWeb customers who are active on Twitter by introducing a new social media feature called TweetIt that allows customers to automatically share their news release through Twitter at the same time it is distributed through PRWeb.

To take advantage of the feature, you first need an account on Twitter. Once you have created an account, you simply add your credentials and tweet (a short blurb) and we’ll auto-post it to your Twitter account as soon as your release is published.

If you’d like to see how it works, we’ve prepared this quick video demo that walks you through the actual steps:

If you’d like to connect with us on Twitter we have an official PRWeb Twitter account.

Filed under: Distribution, Social Media, Updates
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We have recently rolled out two new industry categories for your news releases: mobile technology and startup news.  As with all our industry categories, choosing these categories when uploading your release will help provide you with more targeted distribution in these areas.

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This morning we announced our new partnership with AOL Money & Finance.  Under the terms of the partnership we’ll be sending AOL Money & Finance a real-time feed of our private and public company news releases for syndication on the AOL Money & Finance Web site.

The partnership will be rolled out in two phases: Phase 1, which is currently live, involves our public company press releases showing up in the quotes and portfolio sections of AOL M&F.  In phase 2, set for later this year, all of our private and public content will surface through a widget on the main AOL M&F page and through AOL news search.

AOL Money & Finance is one of the leading financial resources on the Web with over 15 million unique visitors each month.  This is one more blue-chip addition to our syndication network that includes outlets like the Associated Press, Yahoo!, Topix, and Entrepreneur.com.  Through our syndication network, PRWeb news releases are available to an online audience of more than 70 million unique visitors in the United States alone.

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This morning we announced our new online newsroom product.  Our goal in developing this product is to provide you with something SEO and social media friendly that takes only a few minutes to set up.  Additionally, anyone can set-up and preview a newsroom without paying for it so anyone who wants to play with their newsroom before publishing it, has that ability.

It promises to be:

• A Resource for Bloggers and Journalists – Most research indicates that the vast majority of journalists and bloggers feel an online newsroom is something a company should have.  This product will provide the countless bloggers and journalists who read your news on PRWeb with an additional resource to help them create their story about your news.
• Enhanced Visibility for your Brand – The online newsroom becomes a hub for all of your PR collateral and news releases, driving increased visibility for your news content.
• A Consumer Resource – For those customers who use PRWeb primarily to interact with customers and prospects, the newsroom provides an additional source of information for those consumers who wish to learn more about your company before making a purchase.

Here is a little walk-through of the new product for anyone interested.

Step 1 - Navigating to your newsroom
To access your newsroom management screen, scroll over ‘My Account’ and click on ‘Newsrooms.’

Step 2 - Create a Newsroom
You will now be in the newsroom management console.  Click on ‘Create a New Newsroom’ to enter the newsroom editor.

Step 3 - Edit your Newsroom
The newsroom editor uses a WYSIWYG interface.  To edit the different components of your newsroom simply click on the ‘Edit’ link associated with that component and edit away.  The newsroom editor is integrated into your multimedia file manager as well as your news management console.

The multimedia drag-and-drop interface is very similar to the file management system that supports news release editing and also provides access to the multimedia files in your file library.

The news releases that will appear on your online newsroom will be drawn directly from your PRWeb account.  We provide you with the ability to control which client group will display, how the releases will be grouped, and even which elements of the newsroom you’d like to display.

Step 4 - Preview your Newsroom
When you have made all of your content edits and are satisfied with your newsroom then preview it to see what it will look like once it is live.

Step 5 - Publish your Newsroom
When you are satisfied with the look and feel of your newsroom, go ahead and publish it.  You can always go back later and make modifications to it.  Note: the only thing you can’t modify once you have published your newsroom is the URL so choose it carefully.

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