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What’s In a Meme?
by Stacey Acevero on January 27th, 2012

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Meme WildfireWildfire spreads like memes do!

What is it about those videos, phrases and songs that spread throughout our culture like wildfire and take hold of our imaginations?  Those catchy sparks of pop culture that brand themselves in our cumulative subconscious are known as memes.

Imitating memes or riding on their coat tails can be a successful part of your online marketing mix.  Take the Old Spice Guy campaign for example:  With its immediate success, imitators came out of the woodwork – and spread like wildfire.

Check out this word cloud below for examples of memes that spread like wildfire. What others can you think of? Read more…

Filed under: Marketing
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10 Gold Mine B2B Press Release Ideas For 2012
by Stacey Acevero on January 26th, 2012

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Press Release GoldWelcome to 2012 where the cultural trends will revolve around smartphones, minimalism through technology, a greener planet and a need for emotional connection with retailers (according to trend forecasting company WGSN).  Within these topics small business marketers can find a host of B2B press release ideas for 2012.

Here are 10 to get your inspirational caffeine high:

1. Your Business Is Mobile Friendly

First off, if your business isn’t mobile friendly, now’s the time to change that.  According to a Gartner research study, the increase of smartphones in the U.S. will continue (in fact, by 2013, more Internet access will take place via mobile rather than PC).

So let consumers see how mobile friendly your brand is.  Announce your new QR code campaign enabling customers to learn new ways to use your product or introduce your new mobile promotion providing special offers for smart phone users who access your website via their device. Read more…

Filed under: Strategy, Tips and Tricks
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Tomorrow! Four Experts–One Webinar on The State of the Media
by Stacey Acevero on January 24th, 2012

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Vocus State of the Media 2012Our annual State of the Media Report is out and chock full of all the media changes you need to know in order to create relationships and pitch journalists more effectively for your biz. We’re talking about the rise and decline of newspapers, magazines, TV and radio as well as the rise of social media and proliferation through all of these mediums.

In conjunction with the Vocus State of the Media Report released today, we’re also hosting a live webinar with the media experts here at Vocus who helped compile the report.

Register here for the Webinar this Wednesday at 2.00pm ET – it’s free!

Here’s a sneak peek: Read more…

Filed under: Public Relations, Tips and Tricks
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PRWeb Just Got More Awesome.
by Stacey Acevero on January 23rd, 2012

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LocalEdge + PRWeb PartnershipWe’re got some cool news to share (just one of many awesome developments for PRWeb in 2012): We’ve just partnered with Hearst’s LocalEdge to increase the visibility and distribution of your news releases! We’ve added over 40 Hearst online properties to our syndication network, which comes on the heels of our partnership with the San Francisco Chronicle in January 2011. This means that you benefit from the addition of these online properties our syndication network. These properties, which include the Houston Chronicle, San Antonio Express-News and the Seattle Post-Intelligencer, will join our syndication list of 500+ online properties.

“The network that PRWeb has established is a tremendous asset for local businesses in need of creating a positive buzz by developing and sharing greater information,” said Jeff Folckemer, President & CEO of LocalEdge and an SVP of Hearst Newspapers.

You can read more about the PRWeb and LocalEdge partnership here.

Filed under: Distribution, Visibility
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19 Press Release Resolutions For Your Content Marketing
by Stacey Acevero on January 16th, 2012

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2012 New Year AheadWith the end of another year, we’re doing the requisite look-back over the past 12 months to determine what topped the list of content marketing tips.  With all that nifty information we collected, we’ve created 20 press release resolutions that you can start initiating now.

We’ll even give you a push by starting your sentence for you:  This year, I resolve to…

 

Read more…

Filed under: Content, Marketing
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Functionality vs. Creativity in Press Releases: Which Do You Choose?
by Stacey Acevero on January 12th, 2012

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A Business BattleThere’s a new battle raging in the world of online news releases: the battle between a release that is traditionally structured and simply works, and a release that captivates the reader with creative, new elements. Can they both exist as one?

It’s 2012, people – and it’s time to do the whole “out with the old, in with the new” thing  (again). Today, we’re talking about the constantly evolving press release, or news release, if you prefer. I know you’re looking for new ways to get your news noticed, so tell me: do you choose functionality or creativity when constructing your press release? Here’s the reason I ask: Read more…

Filed under: Content, Strategy
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Quote Resources – 5 Great Sites to Inspire Your Small Business Marketing
by Stacey Acevero on January 9th, 2012

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Quote Ideas Whether giving a speech, developing a presentation or writing a white paper, incorporating quotes from a famous writer or personality can be a great way for marketers to grab their audience’s attention. Leveraging quotes can also help overcome writer’s block. Here are 5 sites to help you find relevant, amusing and inspirational business quotes. Many of these resources can also motivate your small business marketing. Read more…

Filed under: Small Business, Tips and Tricks
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Press Release Service Practices to Ring in the New Year
by Stacey Acevero on January 6th, 2012

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PR Practices to Ring in the New Year From losing weight to recycling more, with a new year comes new beginnings.  Press release service providers, PR professionals and small businesses have some of their own resolutions to focus on come 2012. Due to the evolution of the internet over the past decade, a plethora of tools are now available to small businesspeople that help their brands and organizations compete against much larger companies.

Adding best practices to your press release services is a great New Year’s resolution for PR pros and small businesses. The list below might not trim your waistline, but these tools and practices are definitely some things to look forward to: Read more…

Filed under: Content, Strategy
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Small Business Marketing – Learn From 5 Things That Could Use Good PR
by Stacey Acevero on January 4th, 2012

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SharkSome unfortunate people, places and things have been getting bad raps for years – think sharks, for example.  Portrayed as cold-blooded killers, folks worldwide are terrified of the creatures, yet in reality they cause fewer deaths (5 – 15 worldwide each year) than choking on hot dogs (70 children die annually).

Yet, being misunderstood can be the inspiration for any number of compelling small business marketing ideas and can also provide valuable PR tips for online marketers.

See if you agree with our top 5: Read more…

Filed under: Marketing, Public Relations
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Color Me Interested – How Color Can Affect Your Online Press Releases
by Stacey Acevero on December 14th, 2011

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How Color Can Affect Your Online Press ReleasesThroughout the years, scientists have learned how humans are influenced by subtle elements in their environment. This includes connections to memory through sight and sound to how color can markedly influence behavior and mood.

As online marketers, we are constantly searching for ways to connect with our audiences.  If we take the behavior-altering aspects of color and apply them to marketing, it makes sense that press release services could use color to affect the way audiences feel about brands when reading press releases. Read more…

Filed under: Facts and Figures, Tips and Tricks
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  • Recent Posts

    • What’s In a Meme?
    • 10 Gold Mine B2B Press Release Ideas For 2012
    • Tomorrow! Four Experts–One Webinar on The State of the Media
    • PRWeb Just Got More Awesome.
    • 19 Press Release Resolutions For Your Content Marketing
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