Get Ready to Measure!
by Adrienne Sheares on September 15th, 2014
This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR?
According to Vocus CEO Peter Granat:
PR measurement is more important and achievable today than ever before in our globally connected world of news and social media. Measurement is the language of modern management and the building block of sound analysis, planning and resource allocation.
Granat’s words are a fitting introduction to the International Association for the Measurement and Evaluation of Communication (AMEC). Its Measurement Week is a global initiative highlighting the need for better measurement in communication. You can support the movement, too:
- Follow the social conversation and participate using the #amecatwork hashtag. We want to know what you’re doing to measure your PR!
- Register for webinars, including our own with measurement and communication expert Kami Huyse.
- Can’t make it to New York City for Cision and Vocus’ weeklong celebration of measurement and communication? Follow the hashtag #AmecAtWork and check out the Vocus Blog to hear from people like Mark Schaefer, Peter Shankman, Chris Penn and 13 other communication and measurement professionals.
Measurement is key to PR success. It lets you know what works, what doesn’t, who’s listening, and how they act. Join Vocus next week to champion greater measurement in communication!
Attend our upcoming webinar with Kami Huyse to learn more about blending traditional and digital for measurable PR impact!