Press releases can have a long search shelf-life. Some releases are simply amazing with their ability to drive traffic. This press release, from Leatherup.com, for example, is more than two years old and continues to draw traffic in the thousands.

Filed under: SEO, Tips and Tricks by Frank Strong
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The Web is brimming with social media case studies on Zappos, Dell and Coca-Cola. While the viral appeal of social networking and power of word-of-mouth is alluring to the small business entrepreneur, they often struggle with capitalizing on those lessons in the real world for one specific reason: achieving similar results is not always achievable.

Filed under: Success Stories, Tips and Tricks by Frank Strong
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When PRWeb was still a fledgling start-up operating on a freemium model, we decided to offer placement on the PRWeb.com home page as an enticement to upgrade the value of a release. At this point in time, there was a far smaller volume of news releases being published each day and front page placement [...]

Filed under: Distribution, SEO, Web site by Jiyan
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In Fall 2008, we rolled out a newsroom product in beta. The newsroom was a fairly lightweight tool that was initially envisioned as a hub for PRWeb news releases. The newsroom was developed with the intention of providing customers with a place to put additional information about their company that bloggers and journalists [...]

Filed under: News Release Features by Jiyan
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Last week we announced the winner of our contest: we asked the PRWeb community to share in 140 characters their best tip for creating news releases that sizzle – the winner earned $1,000 and free online news releases for a year. This week we wanted to share a handful of the tips we received – so here they are in random order:

Filed under: Tips and Tricks by Frank Strong
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Headlines grab attention.  A good headline is a pithy statement that compels a reader to want more – it is bullet number one on our list of quick tips for effective news releases.
Headlines are important for readers, for search engines and for social media – especially if you use PRWeb’s TweetIt to publish your release [...]

Filed under: Tips and Tricks by Frank Strong
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Cheryl Lawson (@Partyaficionado) knows how to craft news releases that sizzle – and today she’s won $1,000 and 12 free releases after competing in a PRWeb’s contest for a good cause.

Filed under: Success Stories by Frank Strong
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Last Summer, we began having conversations with customers as well as a handful of influentials in the communications space, regarding how to effectively revise the PRWeb news release template.  Concurrently, we also launched internal research efforts that focused on tracking a variety of key performance indicators for PRWeb news releases and attempting to correlate positive [...]

Filed under: News Release Features by Jiyan
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