ShareOn the heels of the Vocus Influencer Poll Webinar came a PRWeb Webinar on Word of Mouth Marketing with Ted Wright of Fizz, a WOMM agency. “People generally trust other people who are “like themselves.” As a result, that trust extends to product knowledge when a person who someone deems similar to themselves speaks about [...]

Filed under: Facts and Figures, Small Business, Social Media, Tips and Tricks, Visibility by Stacey Acevero
View Comments

Share“Lady GaGa is popular, Bono is influential” — a great analogy to explain the difference between popularity and influence. Vocus recently hosted a Webinar presenting the results of a survey on influence with Brian Solis, Here are some of my takeaways from the Webinar: What is the difference between popularity and influence? Clicks and votes [...]

Filed under: Social Media, Tips and Tricks, Visibility by Stacey Acevero
View Comments

ShareWe have been receiving some questions recently over the phase-out of country feeds from the PRWeb news center so we felt it was a good opportunity to clarify our position on the country feeds.  The country feeds were originally introduced in 2007 with the intended goal of allowing news distributors to specify a country relevant [...]

Filed under: Distribution, Global by Jiyan
View Comments

ShareAs the volume of publicly traded companies using PRWeb has increased over the past several years, we have had to put various safeguards in place to minimize the risk associated with fraudulent distribution of materially relevant content.  In the past several months, there have been several notable cases of fraudulent material news releases that have [...]

Filed under: Editorial Policies, Reg FD by Jiyan
View Comments

ShareWhere to start in social media?  It’s a common question for many marketers – especially those in small business – that are new to social media but want to tap into the channel to engage customers and prospects. A good rule of thumb is to start by listening.  What does that mean?  Do some searches [...]

Filed under: Social Media by Frank Strong
View Comments

ShareDo you know how important links are in your online marketing campaigns? Well, considering that there are over 432 million sites that link to Google and one billion searches are performed on Google every day, you can assume that it isn’t easy to be seen among millions of other sites vying for the same thing [...]

Filed under: SEO, Small Business, Social Media, Tips and Tricks, Visibility by Stacey Acevero
View Comments

ShareUpwards of 70 percent HARO’s sources are small businesses.  It’s a great for both small businesses and for reporters and bloggers seeking sources. HARO puts small business owners in touch with influencers directly, that is people the might not ordinarily meet. PRWeb is also great for small business – as some of these case studies [...]

Filed under: Success Stories by Frank Strong
View Comments

ShareGotta love things that work well together.  Peanut Butter and Bananas.  Running and weight loss.  And now, PRWeb and HARO. What’s HARO? You haven’t heard? Shame! HARO stands for “Help A Reporter Out.”  If Issuing a Press Release on PRWeb is a great way of getting your story out to a huge audience, then HARO [...]

Filed under: Media Relations, Visibility by Peter
View Comments

Share Marketing for small businesses isn’t easy—it requires time commitment, attention to detail, and the ability to stay ahead of trends. Thank goodness for online tools such as social media sites to facilitate conversation and online marketing strategies such as SEO so people can view our content. Here is a quick roundup of the latest [...]

Filed under: SEO, Small Business, Social Media, Tips and Tricks, Visibility by Stacey Acevero
View Comments

ShareElection season is well underway – and campaign season is heating up as this interactive chart on the Wall Street Journal demonstrates.  While many news stories and blog posts have focused on political campaigns use of social media to rally the base, search marketing has quietly worked its way into the mix.  Perhaps, in some [...]

Filed under: Social Media by Frank Strong
View Comments