In our recent whitepaper, Publish…Promote..Pitch…Publicity! A Three-Step Guide to Creating Online Publicity for Your Business we offered the basics of press release writing, optimization and creative pitching ideas to give the edge to your news announcements. Below we’ve picked out four advanced press release tips that no business can do without when it comes to writing news releases:

The first tip comes popularized from marketer David Meerman Scott with a tactic to make your news relevant and relatable to current events:

Our second tip surfaces after getting asked this question many times through email, across social and on customer phone calls: “When is the best time of day to publish my press release?”

Press releases were traditionally created as a vehicle to deliver your news to the media – but it doesn’t have to be the only way. The media is now on social media and so are your customers – so share your releases socially for more impact:

If you haven’t tried Help a Reporter Out yet, now is the time! By carefully reading media inquiries and delivering on-topic pitches, your business may end up tripling sales, or being featured on Fox News, Yahoo! Finance, the Wall Street Journal and more:

For more check out our free whitepaper: Publish…Promote..Pitch…Publicity! A Three-Step Guide to Creating Online Publicity for Your Business.

Filed under: Tips and Tricks by Stacey Acevero