Of all the industries out there, public relations might be the one facing the most misconceptions. Whether about what our jobs actually entail or the press release services we use, outsiders have a skewed image of who we are and what we do. Here are just 5 ideas that couldn’t be further from the truth….

 

• All PR Pros Wear Pearls... Or glasses

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  And 4 Other PR Misconceptions

  

• All PR Pros Wear Pearls

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  Everyone assumes we walk red carpets with flashy clients and wine and dine the media to get coverage. Truth is while a few of us do those things (yes, some even wear pearls) most of us are devotedly chained to our desks in our jeans, turning out compelling content and building positive brand awareness.

  

• Any Press is Good Press

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  Tell that to Kim Kardashian. Positive perception is the result of hard work – not to mention a strategy built on honesty rather than spin.

  

• You’re Only As Good As Your Last Press Conference

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  Things have morphed way beyond that microphone. The best public relations practices consist of navigating an ever-changing 24/7 world of channels, tactics, tools and strategies. Today’s digital marketplace calls for continuing content via blogs, status updates and video, not to mention the beloved 140-character tweet.

  

• You Need To Run With The Big Dogs To Get Your Word Out

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  Sure, you could pay oodles of money to a large PR firm to promote your brand, but you don’t have to. Today press release services like PRWeb make it easy for small business marketers and PR pros to do a bang up job without spending big.

  

• Public Relations Can’t Be Measured.

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  Press release services can track how many times your press release title appeared on feeds or websites. You can also measure how well your optimized release performed via your website traffic, inbound links or referral links, and even quantify conversions such as newsletter or RSS feed sign ups, ecommerce sales or downloads.

  

 

No doubt you’ve encountered your own assortment of PR misconceptions. We’re starting a library of the best. Include yours here – accompanying photograph, optional!

 

Filed under: Public Relations by Stacey Acevero