Many small business owners and marketers use “inbound” marketing to attract customers. With inbound marketing marketers publish content like whitepapers, blog posts, videos and social media and attract prospects to their website where they become a lead, and then are nurtured to become customers. Tracking and measuring content performance and customer behavior on your web [...]

Filed under: Analytics by Stacey Acevero
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Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a press release is not exempt from this discussion. Should PR be traced back to revenue? Media coverage? Overall brand visibility and perception?  While today’s post is not aiming to settle that discussion, we’ll share some [...]

Filed under: Analytics by Stacey Acevero
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This is a guest post by our Director of Product Management at Vocus, Natalia Dykyj. We shared some details with you yesterday about how PRWeb is #1 in SEO. But we should also point out an important byproduct of this success: our continued growth in site traffic. While our competitors have experienced a slight but [...]

Filed under: Analytics, Facts and Figures, User Experience by Stacey Acevero
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Impressions are one of the PRWeb stats that has been around for a long time.  It is a metric that has been traditionally connected to the advertising industry and in fact, PRWeb was the first service to apply it to the distribution of a news release.  In online advertising, an impression happens whenever an ad [...]

Filed under: Analytics by Jiyan
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This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: Felixe) A professionally written press release that is well optimized for the social web is only one factor in managing a successful PR campaign. What matters most to your business is not solely the fact [...]

Filed under: Analytics, Measurement by Stacey Acevero
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Last Friday we deployed an update to the analytics dashboard allowing customers to download an ‘executive summary’ in PDF format.  Long-time customers will recognize this feature from before however it has been updated to include our new reports.

Filed under: Analytics by Jiyan
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This Friday we are going to be rolling out several additional updates to our analytics dashboard including the following: Hovers for ‘impressions breakdown’ – We will be adding hover menus with help text over the various fields in the breakdown table for impressions to better explain what those different values mean. Table with exact counts [...]

Filed under: Analytics, News Release Features, SEO, User Experience by Jiyan
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On January 8, we rolled out a batch of fixes to the release editing tool and analytics dashboard, including the following: Release editing tool Increased the lag on pop-up help menus – Although many users (particularly those newer to the release creation process) liked the pop-up help menus, the velocity with which they appeared was [...]

Filed under: Analytics, User Experience by Jiyan
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This is notification that we will be updating the PRWeb customer analytics dashboard in the next several weeks.  The new dashboard will contain the same reports that are currently available in PRWeb however the user interface has been refined and several new reports have been added.  We are all eagerly anticipating the launch and we [...]

Filed under: Analytics by Jiyan
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Some of our users may notice that we have made some updates to the e-mails we send after the news release has gone live.  Formerly we distributed an e-mail after the news release had been live for 14 days, notifying customers of how many reads and impressions they have received.  Based on numerous customer requests [...]

Filed under: Analytics by Jiyan
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