ShareImpressions are one of the PRWeb stats that has been around for a long time.  It is a metric that has been traditionally connected to the advertising industry and in fact, PRWeb was the first service to apply it to the distribution of a news release.  In online advertising, an impression happens whenever an ad [...]

Filed under: Analytics by Jiyan
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ShareThis guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: Felixe) A professionally written press release that is well optimized for the social web is only one factor in managing a successful PR campaign. What matters most to your business is not solely the fact [...]

Filed under: Analytics, Measurement by Stacey Acevero
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ShareLast Friday we deployed an update to the analytics dashboard allowing customers to download an ‘executive summary’ in PDF format.  Long-time customers will recognize this feature from before however it has been updated to include our new reports.

Filed under: Analytics by Jiyan
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ShareThis Friday we are going to be rolling out several additional updates to our analytics dashboard including the following: Hovers for ‘impressions breakdown’ – We will be adding hover menus with help text over the various fields in the breakdown table for impressions to better explain what those different values mean. Table with exact counts [...]

Filed under: Analytics, News Release Features, SEO, User Experience by Jiyan
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ShareOn January 8, we rolled out a batch of fixes to the release editing tool and analytics dashboard, including the following: Release editing tool Increased the lag on pop-up help menus – Although many users (particularly those newer to the release creation process) liked the pop-up help menus, the velocity with which they appeared was [...]

Filed under: Analytics, User Experience by Jiyan
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ShareThis is notification that we will be updating the PRWeb customer analytics dashboard in the next several weeks.  The new dashboard will contain the same reports that are currently available in PRWeb however the user interface has been refined and several new reports have been added.  We are all eagerly anticipating the launch and we [...]

Filed under: Analytics by Jiyan
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ShareSome of our users may notice that we have made some updates to the e-mails we send after the news release has gone live.  Formerly we distributed an e-mail after the news release had been live for 14 days, notifying customers of how many reads and impressions they have received.  Based on numerous customer requests [...]

Filed under: Analytics by Jiyan
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ShareStarting in November, we will be sending out analytics updates via e-mail, two weeks after their release is published through PRWeb.  These e-mails will simply recap. the total number of impressions and reads that the release has received up to that point in time, with a link to your news management console so you can [...]

Filed under: Analytics, User Experience by Jiyan
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SharePRWeb’s distribution reporting received a complete overhaul to enable more detailed reporting of your press release distribution. You now have the ability to compare your press release statistics with other press release statistics in your account and against the average distribution of press releases for the industry targets you selected. These new statistics will be [...]

Filed under: Analytics by Jiyan
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