Note: The following post was written by Vocus CEO Rick Rudman (Twitter | bio). At Vocus, we’ve always strived to deliver an online news distribution service that is unique and valuable to our customers, while also providing a reliable source of company-generated news for millions of readers. Earlier this week we distributed what turned out [...]
Filed under: Distribution by Frank Strong
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The following is a statement by Vocus CMO Jason Jue: Yesterday, PRWeb learned a press release live on its site was fraudulent. PRWeb has turned over information regarding this release to the appropriate federal authorities. PRWeb has levels of safeguards and redundancies to ensure that only verifiable, corporate-issued press releases ever make it to our news release [...]
Filed under: Distribution by Frank Strong
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PRWeb transmitted a press release for ICOA that we have since learned was fraudulent. The release was not issued or authorized by ICOA. Vocus reviews all press releases and follows an internal process designed to maintain the integrity of the releases we send out every day. Even with reasonable safeguards identity theft occurs, on occasion, [...]
Filed under: Distribution by Frank Strong
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As a marketing, PR and communications pros, we face a daily push for more and more creativity in our strategy, content and campaigns. However, creativity can come at a premium – and sometimes we just need a little creative inspiration. To that end here’s a look at five quotes to inspire creativity: “It is the [...]
Filed under: Marketing, Small Business by Frank Strong
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A timely, well written press release with a snappy headline that draws in readers might get 2,500 page reads. That’s a good metric when considering that’s 2,500 people that found the content so compelling, they spent a couple minutes reading it. Andrea Pedersen has exceeded that benchmark by an order of magnitude: a press release [...]
Filed under: Content, Small Business, Success Stories by Frank Strong
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Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news. However, in the midst of the bad news, we’ve noticed a few uplifting stories that epitomize the determination of the small business owner. Here’s a look at six small business superheroes during Superstorm Sandy: 1. Storm reigns pizza. [...]
Filed under: Small Business by Frank Strong
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—-> Note: This post is an x-post from the Vocus blog. She wanted the job. That much was clear when she came into interview of the job. She brought a book with her. It was dog-eared, tabbed and highlighted to the extent it was clear the book was well used. She was brimming with enthusiasm, [...]
Filed under: Social Media by Frank Strong
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Search has had a significant impact on the press release’s evolution. While press releases are still viable means for announcing news, the ability to reach customers and prospects directly is a compelling benefit. This benefit is shaping how press releases are used and from my vantage point, I see three emerging categories and detail them [...]
Filed under: Strategy, Tips and Tricks by Frank Strong
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Ever hear the expression, “the whole is greater than the sum of the parts.” We think this perfectly describes the essence of integrated marketing. Tactics alone can drive results, but when they are used in conjunction, they can drive even better results. Matt Landau is a case in point. Matt is a writer, online marketer, [...]
Filed under: Marketing, Small Business by Frank Strong
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One thing that has always amazed me about PRWeb is the passion and loyalty of its users. I’d venture to say if there’s a highly engaged community, PRWeb has earned one. Standup comedian John J. Powers is a great example and we reached out to him after he posted this YouTube video – The Hand-Off [...]
Filed under: Success Stories by Frank Strong
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