You’ve published a press release over PRWeb and saw great results:  you’ve seen page views, interactions, better search results, leads, and sales. That’s it right?  Rinse and repeat? Sure, you should absolutely add a little process to your PR engine; PR professionals might be better known for creativity, but process adds structure and precision.  After [...]

Filed under: Marketing, Tips and Tricks by Frank Strong
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Who doesn’t want better press release results? Who doesn’t love a creative press release?  We’ve got a number of post on this blog to provide tips and tricks to help our customers get more out of each and every release.  Today, we’re offering seven more: 1. Key words still matter. Review a list of key [...]

Filed under: Tips and Tricks by Frank Strong
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Six years ago, if someone had told Matt Landau he’s put out a $200 press release and land sales, he might have shrugged it off as hype.  But he didn’t. He gave it a shot. Matt wrote and published this release for his fleet of Panamanian vacation rentals in the neighborhood of Casco Viejo – [...]

Filed under: Small Business, Success Stories by Frank Strong
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PRWeb offers solid analytics – whether you’re buying one off releases from PRWeb.com, or a bundle of releases in addition to the Vocus PR Suite or the Vocus Marketing Suite – the fundamentals of the analytics are the same. The analytics will give you a summary and the ability to drill down to see where [...]

Filed under: Tips and Tricks, User Experience by Frank Strong
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Does this time of year make you stop and reflect on long summer breaks, popsicles, beach balls and days at the pool? On especially warm days, we might think back to the packed water of the local pool and reflect on the games that captured our competitive spirit. At the time, games seemed like nothing [...]

Filed under: Distribution, Media Relations, Strategy by Frank Strong
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What makes content go viral?  It’s hard to say.  It is often part luck, part art, and maybe a little science. Many will say – create something compelling.  I agree that’s probably the most important thing, but it’s not always actionable advice.   There are some fundamentals you can take – the basics – like blocking [...]

Filed under: Strategy by Frank Strong
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Some believe online crisis is a reason to avoid social media.  Others feel it’s a reason to get engaged.  Still others find that crisis presents opportunities to shine. Whether or not we are active, we all still need to be prepared, because if a crisis hits, the conversation is going to exist whether we participate [...]

Filed under: Public Relations, Small Business by Frank Strong
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There are hundreds of millions of blogs floating around the Internet today, and sifting through them to find the best content around takes time.  However, once you have a solid list, perusing the content from week to week can provide us with a mountain of marketing ideas. We’ve taken a chop at helping narrow down [...]

Filed under: Small Business by Frank Strong
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Ideas – that’s one of the top questions I hear when out and about or chatting with customers. Coming up with ideas for your next PRWeb release can be a daunting challenge for the small business marketer with so many daily tasks competing for your attention. One way to tackle the challenge it to take [...]

Filed under: Content, Small Business by Frank Strong
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Events offer rich opportunities for content marketing.  At the recent Vocus Users Conference, several PRWeb clients approached me about inspirational content, both for PRWeb and for other content marketing channels. Like one of our events managers did previously (9 Tips for Social Events), I thought I’d use our own conference as an example for a [...]

Filed under: Content, Tips and Tricks by Frank Strong
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