Share

Why would a small business host a special guest speaker at marketing event?  Conventional thinking says the speaker’s name recognition will help bring more people (and prospects) to the event.  But one unnamed small business – one that sells water heaters – took a different approach:  they kept the speaker’s name a surprise.
So said Gen. [...]

Filed under: Small Business by Frank Strong
View Comments

Can an online press release drive traffic for small business ecommerce sites? Some entrepreneurs think so – and have been gracious enough to share their stories with the PRWeb community.

Filed under: Small Business, Success Stories, Tips and Tricks, ecommerce by Frank Strong
View Comments

Here are seven timeless posts on blogger relations:

Filed under: Small Business, Tips and Tricks by Frank Strong
View Comments

Share

Are small businesses using social media?  Are they finding success?  Here’s a survey of surveys – a quick look at some of the statistics and figures from around the Web on small business and social media.
Adoption is up among US small businesses.
“According to a survey conducted by Network Solutions and the Center for Excellence in [...]

Filed under: Facts and Figures, Small Business, Social Media by Frank Strong
View Comments

Share
Part 2 Natural Search

In a recent post we took a look at how paid search can help you get visibility quickly in the search engines. This week, we’re looking at the other end of the spectrum for both speed and (to some extent) cost.
Natural Search- Also known as organic search requires patience, skill and [...]

Filed under: SEO, Small Business by Meg Walker
View Comments

If you want to be found in search, there are four primary ways to get there. Each has its strengths and weaknesses – but understanding what you can expect from each method can help you get visibility online and in Google.

Filed under: Small Business, Tips and Tricks, Visibility by Meg Walker
View Comments

It used to be that small businesses looked to the Yellow Pages as a key source for leads. It is no longer and a sales executive here recently relayed this real life anecdote that captures the essence of why this is true:

Filed under: SEO, Small Business by Frank Strong
View Comments