Blogging and social media offer marketers the opportunity to publish their own content to attract customer attention, as well as pitch the media. This strategy requires a balance of content that provides fresh news while also covering ‘evergreen’ topics. For best results, think like a news editor. Create a regular mix of current events, original research and [...]
Filed under: Content by Stacey Acevero
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When it comes to quickly getting your message across, a picture really is worth a thousand words. The rise of social networks that focus on images—such as Instagram, Pinterest, and Tumblr—present plenty of visual marketing opportunities to savvy businesses. There are opportunities on Facebook and Twitter, as well. Often, the best way to engage your [...]
Filed under: Content, Multimedia by Stacey Acevero
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Struggling to keep your email list engaged? Make them crave your emails by taking a content marketing approach. Our Content Creates Clickthroughs! webinar with MarketingSherpa will give you the recipe for emails that readers love to reach, click and share. Join Vocus on Wednesday, March 6th at 2 p.m. ET to: Create campaigns that resonate Keep subscribers [...]
Filed under: Content, Marketing by Stacey Acevero
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As the first thing readers see, your headline needs to work hard to grab attention. Make sure you get it right! Here are a few tried-and-true tips on writing better press releases headlines from the PRWeb whitepaper, Publish…Promote…Pitch…Publicity! A Three-Step Guide to Creating Online Publicity for Your Business. Download it for free today! Get specific in [...]
Filed under: Content, Tips and Tricks by Stacey Acevero
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If you’re not sure whether press releases are a worthy part of your PR arsenal, let’s take a look at how they work and what they can be used for:
Filed under: Content by Stacey Acevero
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Want to make sure your carefully crafted press release is as effective as possible? This quick read for today gives you three things to double-check your press release for before you distribute it: A call to action. Asking readers to click a link, watch a video or visit your Facebook page are all examples of [...]
Filed under: Content by Stacey Acevero
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Press releases are a valuable tool that can be used in a variety of mediums – on your website, in a blog, repurposed into a video and more. Because it’s applicable in so many places, it’s important to review the etiquette that make news releases effective, and the blunders that make them a fail. Let’s [...]
Filed under: Content by Stacey Acevero
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Let’s face it – a well-written press release means nothing if no one reads it. While quotes from C-Suite members and industry experts certainly enhance the credibility of your release, they do not amount to much if they end up in an email trash folder before they are read. In order to catch the attention [...]
Filed under: Content by Stacey Acevero
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There’s nothing like a bow to complete a neatly wrapped package. Even the most decorated boxes lack the final memorable punch without that ribbon. The same holds true for boilerplates when it comes to writing complete – and effective — press releases. These informative paragraphs give readers the essential details about your business. Some small [...]
Filed under: Content by Stacey Acevero
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A timely, well written press release with a snappy headline that draws in readers might get 2,500 page reads. That’s a good metric when considering that’s 2,500 people that found the content so compelling, they spent a couple minutes reading it. Andrea Pedersen has exceeded that benchmark by an order of magnitude: a press release [...]
Filed under: Content, Small Business, Success Stories by Frank Strong
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