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19 Press Release Resolutions For Your Content Marketing

January 16th, 2012

ShareWith the end of another year, we’re doing the requisite look-back over the past 12 months to determine what topped the list of content marketing tips.  With all that nifty information we collected, we’ve created 20 press release resolutions that you can start initiating now. We’ll even give you a push by starting your sentence [...]

Filed under: Content, Marketing by Stacey Acevero
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Functionality vs. Creativity in Press Releases: Which Do You Choose?

January 12th, 2012

ShareThere’s a new battle raging in the world of online news releases: the battle between a release that is traditionally structured and simply works, and a release that captivates the reader with creative, new elements. Can they both exist as one? It’s 2012, people – and it’s time to do the whole “out with the [...]

Filed under: Content, Strategy by Stacey Acevero
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Press Release Service Practices to Ring in the New Year

January 6th, 2012

ShareFrom losing weight to recycling more, with a new year comes new beginnings.  Press release service providers, PR professionals and small businesses have some of their own resolutions to focus on come 2012. Due to the evolution of the internet over the past decade, a plethora of tools are now available to small businesspeople that [...]

Filed under: Content, Strategy by Stacey Acevero
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The 15 Press Release Clichés Andy Warhol Would Avoid

November 28th, 2011

ShareVisual pop artist Andy Warhol, a master of personal branding, believed good business is the best art. He also said, “If you look at a thing long enough, it loses all of its meaning.” At PRWeb, we consider writing meaningful press releases to be both good art and good business. Whether a small business owner [...]

Filed under: Content, Public Relations by Stacey Acevero
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Most Popular Press Releases in October on PRWeb.com

November 4th, 2011

ShareWe took a quick trip to PRWeb.com’s analytics to see which press releases received the most reads last month. All of these releases received thousands of page views, so keep reading to see why they were so popular (and implement these tactics in your own news releases!).   7. Just in Time for New York [...]

Filed under: Content, Success Stories by Stacey Acevero
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Social Media Marketing and Content Creation Done Right

September 12th, 2011

ShareSocial media. Sure, it’s a fun way to find, create and share information, but are you doing it right? The point of social media marketing is to use platforms such as Twitter, Facebook and Linkedin to get your information to your preferred audience in order to increase your credibility and the chances they will use [...]

Filed under: Content, Marketing, Social Media by Stacey Acevero
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Why content marketing and SEO go hand in hand

June 13th, 2011

ShareIf you’re new to content marketing, now is a great time to hop in and see why content is king! A recent #PRWebchat with Laura Crest helped us figure out some best practices for content marketing and SEO. Laura is a certified SEO copywriting and content marketing strategist and editor for SEOCopywriting.com. Get your pencils out, [...]

Filed under: Content, SEO by Stacey Acevero
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#PRWebChat Guide to Content Marketing and SEO

June 1st, 2011

Share Tomorrow marks the return of #prwebchat after a long Memorial Day holiday weekend and a new development–#prwebchat is now extending to every week! We’re working hard to bring you the latest and greatest people in PR, social media, marketing, SEO, small business and more. If you’re new to content marketing, now is a great [...]

Filed under: Content, SEO by Stacey Acevero
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Link Building vs. Building Links: Is there a Difference?

May 25th, 2011

Share(Photo-Flickr Creative Commons: SMJJP) “Better to be safe than sorry.” We have all heard that saying at some point and it is something that can be applied in many areas of life–this includes Search Engine Optimization (SEO). Especially SEO. Social media is on the rise, and it has so much room for innovation that who [...]

Filed under: Content, SEO by Stacey Acevero
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6 real reasons why you should pay attention to your blog and brand reputation

May 17th, 2011

Share(Photo—Flickr Creative Commons: andyp uk) Our latest #prwebchat on Twitter welcomed blogging and personal branding pro Erik Deckers chatting with us on the real reasons why we should blog. Even if you’re not a writer, we strongly believe that it is important to have some sort of blog on the Web. Just start small! Here’s [...]

Filed under: Content, Public Relations, Small Business, Social Media, Tips and Tricks by Stacey Acevero
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