ShareNeed to attract more customers on search engines? Think negative, says business blogging expert, “Sales Lion” Marcus Sheridan.  It’s a mode of thinking few have explored. Customers don’t just search for great reviews. They search for content that businesses don’t like to discuss: problems, pricing, bad feedback. So why not blog about it and attract [...]

Filed under: Content by Stacey Acevero
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ShareOn this day in 1564, William Shakespeare was born. The great English dramatist and poet wrote 38 plays throughout his short lifetime that have been worldwide specimens of learning into present day, nearly 400 years later. Why is this? In a million words written over 20 years, he captured the full range of human emotions and [...]

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ShareOn January 18, more than 115,000 websites went black in protest of two bills working their way through Congress that would have had the power to destroy the internet as we know it. The Stop Online Piracy Act (SOPA) or Protect IP Act (PIPA) could have very well spelled the end or at least great [...]

Filed under: Content, Marketing by Stacey Acevero
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ShareNeed an affordable way to attract consumers to your brand?  Content marketing can do that.  Want to influence a viewing audience of millions without paying for a television ad?  Content marketing works for that, too. So, if you hear someone whispering that content marketing is overrated, check your source.  It may just be a desperate [...]

Filed under: Content, Marketing by Stacey Acevero
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ShareThink your small business can’t compete with the corporate big dogs?  Think again.   Whether your online marketing budget is $1,000 or $100,000, some truths apply across the board.  One of the most important – a well-written press release can boost any brand. While the big players may have different topics to share compared to smaller [...]

Filed under: Content, Tips and Tricks by Stacey Acevero
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ShareWarning:  If you’re looking for personal fitness advice, look elsewhere.  These are body building tips that will give your press releases more muscle. Today, it seems, you can’t throw a rock without hitting the latest article about the art of optimizing your press release.  And while that’s all good, many small business marketers and PR [...]

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ShareWith the end of another year, we’re doing the requisite look-back over the past 12 months to determine what topped the list of content marketing tips.  With all that nifty information we collected, we’ve created 20 press release resolutions that you can start initiating now. We’ll even give you a push by starting your sentence [...]

Filed under: Content, Marketing by Stacey Acevero
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ShareThere’s a new battle raging in the world of online news releases: the battle between a release that is traditionally structured and simply works, and a release that captivates the reader with creative, new elements. Can they both exist as one? It’s 2012, people – and it’s time to do the whole “out with the [...]

Filed under: Content, Strategy by Stacey Acevero
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ShareFrom losing weight to recycling more, with a new year comes new beginnings.  Press release service providers, PR professionals and small businesses have some of their own resolutions to focus on come 2012. Due to the evolution of the internet over the past decade, a plethora of tools are now available to small businesspeople that [...]

Filed under: Content, Strategy by Stacey Acevero
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ShareVisual pop artist Andy Warhol, a master of personal branding, believed good business is the best art. He also said, “If you look at a thing long enough, it loses all of its meaning.” At PRWeb, we consider writing meaningful press releases to be both good art and good business. Whether a small business owner [...]

Filed under: Content, Public Relations by Stacey Acevero
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