ShareIf you’re like 40% of the American public, chances are you are working on improving your relationship with your treadmill in order to keep your top New Year’s resolution. However, don’t stop with just one. With January in the rear view mirror and the rest of 2012 still in front of you, now is the [...]
Filed under: Marketing, Small Business by Stacey Acevero
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ShareWe’ve all heard the saying, “You can learn from your mistakes”. The adage is undoubtedly true and much easier to apply when the mistakes you’re learning from were actually made by someone else. A cautionary tale can be a valuable learning tool when taken to heart. Recently, Netflix became one of said cautionary tales. Their [...]
Filed under: Marketing, Small Business by Stacey Acevero
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ShareTake one look at this video about B’s purses and you’ll be surprised by the very first words you hear: only 3 percent of woman-owned businesses reach the million dollar revenue mark.” It goes without saying that those businesses that do reach $1 million are something special – and B’s Purses is no exception. This [...]
Filed under: Marketing, Small Business by Stacey Acevero
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ShareWildfire spreads like memes do! What is it about those videos, phrases and songs that spread throughout our culture like wildfire and take hold of our imaginations? Those catchy sparks of pop culture that brand themselves in our cumulative subconscious are known as memes. Imitating memes or riding on their coat tails can be a [...]
Filed under: Marketing by Stacey Acevero
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ShareWith the end of another year, we’re doing the requisite look-back over the past 12 months to determine what topped the list of content marketing tips. With all that nifty information we collected, we’ve created 20 press release resolutions that you can start initiating now. We’ll even give you a push by starting your sentence [...]
Filed under: Content, Marketing by Stacey Acevero
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ShareSome unfortunate people, places and things have been getting bad raps for years – think sharks, for example. Portrayed as cold-blooded killers, folks worldwide are terrified of the creatures, yet in reality they cause fewer deaths (5 – 15 worldwide each year) than choking on hot dogs (70 children die annually). Yet, being misunderstood can [...]
Filed under: Marketing, Public Relations by Stacey Acevero
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ShareLike it or not, Facebook has changed its news feed again. This time, they’re rolling out a series of changes that hand the online marketing world what they’ve long desired: a new way to stand out. This news should perk the ears of small business marketing professionals looking to extend their social networking reach in [...]
Filed under: Marketing, Social Media by Stacey Acevero
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ShareWhat is it about those sayings, songs and videos that we all talk about and can’t forget? One takes hold of our attention and we spread it through society much as we spread the flu from person to person. In other words, we’re sharing memes. Memes (pronounced meems) are the pieces of popular culture, from [...]
Filed under: Marketing, Multimedia by Stacey Acevero
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SharePress releases are an obvious choice as part of a solid small business marketing plan. They are quick and easy ways to get your word out. The problem is hundreds of press releases are sent every day. It’s a constant fight for readers’ attention and only the most creative marketers succeed. Looking for ways to [...]
Filed under: Marketing, Multimedia, Small Business by Stacey Acevero
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ShareWe’re chatting about B2B marketing basics for your biz with Ken Rosen, managing partner at Performance Works on #PRWebchat tomorrow! We’ll be covering topics like finding your target market, how to make your product dazzle, figuring out what your customers value, and how this all relates to PR. Ken has 20 years’ experience in sales, marketing [...]
Filed under: Marketing, Public Relations by Stacey Acevero
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