ShareWhat is it about those sayings, songs and videos that we all talk about and can’t forget? One takes hold of our attention and we spread it through society much as we spread the flu from person to person. In other words, we’re sharing memes. Memes (pronounced meems) are the pieces of popular culture, from [...]
Filed under: Marketing, Multimedia by Stacey Acevero
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SharePress releases are an obvious choice as part of a solid small business marketing plan. They are quick and easy ways to get your word out. The problem is hundreds of press releases are sent every day. It’s a constant fight for readers’ attention and only the most creative marketers succeed. Looking for ways to [...]
Filed under: Marketing, Multimedia, Small Business by Stacey Acevero
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ShareWe’re chatting about B2B marketing basics for your biz with Ken Rosen, managing partner at Performance Works on #PRWebchat tomorrow! We’ll be covering topics like finding your target market, how to make your product dazzle, figuring out what your customers value, and how this all relates to PR. Ken has 20 years’ experience in sales, marketing [...]
Filed under: Marketing, Public Relations by Stacey Acevero
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ShareEver hear the urban legend about the tourist who visited Tijuana, Mexico for the day and found an adorable homeless dog? The thing was so cute, she brought it back over the border, cleaned it up, fed it and even let it cuddle in her bed – until she found out that dog was actually [...]
Filed under: Marketing by Stacey Acevero
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ShareSocial media monitoring of Twitter and Facebook? Check. Integration and posting to social media platforms from the suite? Check. Help a Reporter Out (HARO) publicity alerts when a reporter is looking for you? Check. PRWeb press releases? Check. Marketing suggestions? Check. Analytics? Check-mate. Vocus Marketing is an all-in-one cloud-based software suite that helps you attract [...]
Filed under: Marketing, Small Business by Stacey Acevero
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ShareWe took a recipe from Blendtec and decided it was time to find out what ingredients blend to make the right marketing mix. After extensive grating and grinding, pulsing and pureeing together different marketing ingredients, we at PRWeb are serving up this tasty infographic of what to add and what to toss from your marketing mix.
Filed under: Marketing by Stacey Acevero
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ShareRemember when Wikipedia was created and it was the bees-knees when it came to finding information quick on anything without having to sort through a million Google search results? How about when you realized that you couldn’t cite Wikipedia as a credible source of information in any college papers, blog posts or research studies due [...]
Filed under: Marketing by Stacey Acevero
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ShareSocial media. Sure, it’s a fun way to find, create and share information, but are you doing it right? The point of social media marketing is to use platforms such as Twitter, Facebook and Linkedin to get your information to your preferred audience in order to increase your credibility and the chances they will use [...]
Filed under: Content, Marketing, Social Media by Stacey Acevero
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Share David King, public relations, social media and Wikipedia pro joins this week’s edition of #prwebchat to show us how to use wikipedia for marketing–something I can say I’m very intrigued and excited to learn about! Join in on the conversation at 2:00pm EST by following @PRWeb on Twitter and hashtag #PRWebChat. If you can’t [...]
Filed under: Marketing by Stacey Acevero
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ShareWhether you are a PR pro or small biz owner, understanding who your buyers are is important so you can provide them with relevant content. What are their information needs? How can you satisfy those needs? Today, we’ll go over the basics of targeting your marketing to build your database of clients and prospects. According [...]
Filed under: Marketing, Small Business by Stacey Acevero
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