This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: Felixe) A professionally written press release that is well optimized for the social web is only one factor in managing a successful PR campaign. What matters most to your business is not solely the fact [...]

Filed under: Analytics, Measurement by Stacey Acevero
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PRWeb and HARO are both services of Vocus, which also develops and commercializes social media monitoring software.  We also use it to track our own coverage in news, blogs and social media and we thought it would be fun to show some of the reporting stemming from the recent HARO teleconference, which Stacey summarized yesterday. [...]

Filed under: Measurement by Frank Strong
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