Reporters and bloggers are inundated with news tips and story ideas every day. How can you make your news stand out to cut through the noise? Follow these six rules for better pitching to make reporters pay attention and generate more media hits: 1) Do Your Research A successful pitch starts with sending your news to [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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Online news releases are an extremely effective way to build your business by getting your story in front of journalists and bloggers. When combined with other channels and tools, however, the results can be even better. Email is an ideal partner for news releases. It allows you to deliver your news directly to journalists and [...]
Filed under: Media Relations, Strategy by Stacey Acevero
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Online news releases are a great way to get the attention of the media and generate publicity. However, you should also pitch your news to reporters directly. This process has become easy in recent years thanks to free publicity alerts services like HARO (Help A Reporter Out). Disclosure: Like PRWeb, HARO is a Vocus service. [...]
Filed under: Media Relations, Strategy by Stacey Acevero
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Media Relations, Strategy, Tips and Tricks by Laura Spaventa
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All companies must establish rules; otherwise business in today’s world would be a free-for-all. The same goes for Help A Reporter Out (HARO), a free service designed to bring together reporters and news sources. Throughout my three years as HARO editor, I heard several complaints about our rules, many of which were the product of [...]
Filed under: Media Relations by Laura Spaventa
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If you’ve been wondering how to perfect your pitches to get your biz in front of the media, we’ve got you covered. Vocus is holding a free webinar with Scott Stratten (also known as UnMarketing) on how to not suck at pitching the media on Thursday, August 23rd at 2:00 p.m. ET. It’s time to [...]
Filed under: Media Relations, Public Relations, Tips and Tricks by Stacey Acevero
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Does this time of year make you stop and reflect on long summer breaks, popsicles, beach balls and days at the pool? On especially warm days, we might think back to the packed water of the local pool and reflect on the games that captured our competitive spirit. At the time, games seemed like nothing [...]
Filed under: Distribution, Media Relations, Strategy by Frank Strong
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Last month, in the spirit of Halloween, we did a contest where you had to write a press release about the zombie apocalypse in order to win a free premium PRWeb press release. The winner made great use of his free release by selling his product and giving part of the proceeds to benefit cancer. [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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A pitch is a brief document written to accompany press releases, media advisories or press kits. Much like how a cover letter accompanies a resume, the purpose of a pitch is to pique a journalist, blogger or other publisher’s interest in a story. Along with press release optimization, they encourage the likelihood of your story [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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Take it from a former TV news producer herself: it isn’t easy pitching TV media. But Julie Holley, now managing editor of TV content here at Vocus has the tips and tricks necessary to get you in front of the often elusive TV media. She’ll tell you who exactly you should be pitching in the [...]
Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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