Are you using HARO (Help a Reporter Out)? If not, there’s never been a better time to start–and if you’re a current user, things are just getting better! We will always keep the free version of HARO–but we’ve added some new features to make it even easier to generate media buzz for your business. You asked, [...]
Filed under: Media Relations by Stacey Acevero
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Today is a big day as our parent company Vocus is announcing the release of HARO premium. We’ve kept the beloved free model and just added more ways for businesses like you to stand out from the crowd with your media pitches. “Today, getting in front of the media is harder than ever,” says Peter [...]
Filed under: Media Relations by Stacey Acevero
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It’s important to keep up with the state of the media and any changes that are taking place in newsrooms. Why? Because it can mean a world of difference in your media relations, press release writing, and pitching. Join PRWeb and Rebecca Bredholt, a veteran of Vocus’ media research center to learn what’s going on [...]
Filed under: Media Relations by Stacey Acevero
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Just one mention on a nationally syndicated television show can blow your company into the stratosphere – it can increase sales, gain tons of new customers and clients, and even get your company acquired – which is why landing a nationally syndicated show is one of the most coveted PR coups in the world. But [...]
Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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(Photo – Flickr Creative Commons: smemon87) The always engaging Peter Shankman spewed tips like a lit firecracker in our latest PRWeb webinar on big publicity ideas for small business success. So what were some of the most important takeaways? In a pre-webinar survey, we revealed some interesting results about how you felt when it comes [...]
Filed under: Media Relations, Public Relations, Small Business by Stacey Acevero
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Our latest installment of pitching tips comes from the Help a Reporter (HARO) conference call with Peter Shankman and four top-tier journalists at national publications: Sarah Needleman, WSJ small biz reporter (@sarahneedleman on Twitter) Barb De Lollis, USA today hotel spots (@barbdelollis on Twitter) Hilary Potkewitz, Crains New York (@hilpot on Twitter) David Moye, AOL [...]
Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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Continuing proof of the power of HARO comes to us in a testimonial from Fresh Green Light—a New York State-based driving school that opened its doors in 2009. Steve Mochel and his wife both left a 20-year career at the same marketing agency to develop the concept for Fresh Green Light. Now Crain’s New York [...]
Filed under: Media Relations, Small Business, Success Stories, Tips and Tricks by Stacey Acevero
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This guest post comes to us from Jon Gelberg, Chief Content Officer at Blue Fountain Media. I am not saying anything revolutionary when I say that positive publicity can be a gold mine for businesses large and small. P.T. Barnum- credited as the father of modern public relations- put it best: “I am indebted to the [...]
Filed under: Media Relations, Small Business by Stacey Acevero
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An entrepreneur sent me this question privately on LinkedIn and since the topic is relevant for everyone, I thought I’d turn it into a blog post. Cassie, our newest member of the team, but a PR pro, also took a stab at this question earlier with her post, Pitching Basics. Question: Hello, I’m a new [...]
Filed under: Media Relations by Frank Strong
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Flickr:timtak (Creative Commons) So you have a great story idea or new product and you want the world to know about it. You find some reporters, pitch them, and to your surprise you don’t get any responses. Not one. Not even a cordial “thanks, I’ll keep this in mind for next time.” You send yourself an [...]
Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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