ShareWhat is it about those sayings, songs and videos that we all talk about and can’t forget? One takes hold of our attention and we spread it through society much as we spread the flu from person to person. In other words, we’re sharing memes. Memes (pronounced meems) are the pieces of popular culture, from [...]
Filed under: Marketing, Multimedia by Stacey Acevero
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SharePress releases are an obvious choice as part of a solid small business marketing plan. They are quick and easy ways to get your word out. The problem is hundreds of press releases are sent every day. It’s a constant fight for readers’ attention and only the most creative marketers succeed. Looking for ways to [...]
Filed under: Marketing, Multimedia, Small Business by Stacey Acevero
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ShareEver wonder how to make your brand video go viral? A little time and a lot of creativity can get you there. Here are a few rules of thumb to follow when trying to make your videos as socially shared as possible: 1) A memorable character: a mascot, a breathtaking woman or a goofy guy [...]
Filed under: Multimedia, Tips and Tricks by Stacey Acevero
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ShareNeed images for your business webpage or press release but don’t have a web designer? We did a study which concluded that people spend more time on releases that contain multimedia, by an average of about 30 seconds (that’s a lot of time!). But if you don’t have a high quality cam, the funds for [...]
Filed under: Multimedia, Tips and Tricks by Stacey Acevero
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Share“Year in review” – those three little words yield about 65 million search results in Google. It’s understandable, since the year’s end affords us a moment to pause and reflect about the time that has just past. We’re big proponents of multimedia. As we wrote on this post for Erik Bratt and his Engage Social [...]
Filed under: Multimedia, SEO by Frank Strong
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Share Some say press releases are dead; others counter press releases aren’t dead. Still others offer new names for the press release: news releases, multimedia release, and social media release, for example. There are many view points with merit on the topic. For example, Lou Dubois of Inc. Magazine wrote an interesting article on this [...]
Filed under: Media Relations, Multimedia, SEO by Frank Strong
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ShareBrigham Young University national news director and independent media relations coach Michael Smart took to his TweetDeck to tell us the most effective ways to gain national media coverage when pitching and writing press releases. Michael has achieved placement of full stories about his organization and clients in the Wall Street Journal, New York Times, [...]
Filed under: Media Relations, Multimedia, SEO, Small Business, Social Media, Strategy, Success Stories, Tips and Tricks, Visibility by Stacey Acevero
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Share Writing press releases requires constant adaptation to the world around us: changes in news, industry trends and also common, the changing of the seasons. All of these factors affect what media outlets or consumers are looking for in your news—so how do you make sure your release stands out at this time of year? [...]
Filed under: Media Relations, Multimedia, Small Business, Social Media, Strategy, Tips and Tricks, Visibility by Stacey Acevero
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In order to connect with their audience, some advertisers use humor, others use startling facts, and others still use images or themes that might elicit an emotional response. When asked about a few images often used in advertising to elicit a reaction from viewers, two in five Americans (41%) say that given the options of “a puppy”, “a baby”, “a sweet old lady” and “a sweet old man”, a puppy is most likely to tug at their heart-strings when they see it in a commercial.
Filed under: Multimedia, Tips and Tricks by Frank Strong
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ShareSocial media isn’t just for the web anymore. Now we’re seeing twitter not only on our computer screens, but on our TV screens as well when news anchors pull comments from the popular platform on subjects ranging from political opinion to citizen reports on breaking news. Enlivening newscasts with web content is just one way [...]
Filed under: Multimedia, Social Media by Stacey Acevero
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