If you’ve used our online news release distribution service before, you know that you can embed YouTube videos right into the body of your release. 72 hours of video are uploaded to YouTube every minute. To get your marketing videos seen and shared, optimize them. There is no magic formula to make a video “go viral” [...]
Filed under: Marketing, Multimedia by Stacey Acevero
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When it comes to quickly getting your message across, a picture really is worth a thousand words. The rise of social networks that focus on images—such as Instagram, Pinterest, and Tumblr—present plenty of visual marketing opportunities to savvy businesses. There are opportunities on Facebook and Twitter, as well. Often, the best way to engage your [...]
Filed under: Content, Multimedia by Stacey Acevero
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In an era of visual media, more and more companies are turning to video to inform and compel stakeholders. More than 80% of marketers are investing in video during 2013 to tell their brand’s story and engage stakeholders. Thanks to social sharing on networks like YouTube, Vine, Vimeo, Facebook and Google+, a good video can [...]
Filed under: Multimedia by Stacey Acevero
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Images have never mattered more to marketers, brands, social media managers, and customers alike. Facebook now owns photo sharing app Instagram. Twitter has beefed up its own photo sharing features. Sites like Buzzfeed that collect images from around the Web are surging in popularity. Pinterest, the network devoted entirely to sharing images, is the new [...]
Filed under: Marketing, Multimedia by Stacey Acevero
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What is it about those sayings, songs and videos that we all talk about and can’t forget? One takes hold of our attention and we spread it through society much as we spread the flu from person to person. In other words, we’re sharing memes. Memes (pronounced meems) are the pieces of popular culture, from [...]
Filed under: Marketing, Multimedia by Stacey Acevero
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Press releases are an obvious choice as part of a solid small business marketing plan. They are quick and easy ways to get your word out. The problem is hundreds of press releases are sent every day. It’s a constant fight for readers’ attention and only the most creative marketers succeed. Looking for ways to [...]
Filed under: Marketing, Multimedia, Small Business by Stacey Acevero
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Ever wonder how to make your brand video go viral? A little time and a lot of creativity can get you there. Here are a few rules of thumb to follow when trying to make your videos as socially shared as possible: 1) A memorable character: a mascot, a breathtaking woman or a goofy guy [...]
Filed under: Multimedia, Tips and Tricks by Stacey Acevero
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Need images for your business webpage or press release but don’t have a web designer? We did a study which concluded that people spend more time on releases that contain multimedia, by an average of about 30 seconds (that’s a lot of time!). But if you don’t have a high quality cam, the funds for [...]
Filed under: Multimedia, Tips and Tricks by Stacey Acevero
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“Year in review” – those three little words yield about 65 million search results in Google. It’s understandable, since the year’s end affords us a moment to pause and reflect about the time that has just past. We’re big proponents of multimedia. As we wrote on this post for Erik Bratt and his Engage Social [...]
Filed under: Multimedia, SEO by Frank Strong
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Some say press releases are dead; others counter press releases aren’t dead. Still others offer new names for the press release: news releases, multimedia release, and social media release, for example. There are many view points with merit on the topic. For example, Lou Dubois of Inc. Magazine wrote an interesting article on this very [...]
Filed under: Media Relations, Multimedia, SEO by Frank Strong
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