Brigham Young University national news director and independent media relations coach Michael Smart took to his TweetDeck to tell us the most effective ways to gain national media coverage when pitching and writing press releases. Michael has achieved placement of full stories about his organization and clients in the Wall Street Journal, New York Times, [...]

Filed under: Media Relations, Multimedia, SEO, Small Business, Social Media, Strategy, Success Stories, Tips and Tricks, Visibility by Stacey Acevero
2 Comments »

Writing press releases requires constant adaptation to the world around us: changes in news, industry trends and also common, the changing of the seasons. All of these factors affect what media outlets or consumers are looking for in your news—so how do you make sure your release stands out at this time of year? Janet [...]

Filed under: Media Relations, Multimedia, Small Business, Social Media, Strategy, Tips and Tricks, Visibility by Stacey Acevero
No Comments »

In order to connect with their audience, some advertisers use humor, others use startling facts, and others still use images or themes that might elicit an emotional response. When asked about a few images often used in advertising to elicit a reaction from viewers, two in five Americans (41%) say that given the options of “a puppy”, “a baby”, “a sweet old lady” and “a sweet old man”, a puppy is most likely to tug at their heart-strings when they see it in a commercial.

Filed under: Multimedia, Tips and Tricks by Frank Strong
1 Comment »

Social media isn’t just for the web anymore. Now we’re seeing twitter not only on our computer screens, but on our TV screens as well when news anchors pull comments from the popular platform on subjects ranging from political opinion to citizen reports on breaking news. Enlivening newscasts with web content is just one way [...]

Filed under: Multimedia, Social Media by Stacey Acevero
2 Comments »

Something awesome happened to you today. Maybe you got a promotion, acquired a new client, or finished creating a new product. So how do you share it? Nowadays, you might go straight to your favorite social media platform and tweet it, post a status update or write a news release. This is a perfect example [...]

Filed under: Multimedia, Small Business, Social Media by Stacey Acevero
No Comments »

This past Friday at midnight, we rolled out a brand new PRWeb.com.  This launch was the result of countless hours of effort logged by a wide variety of individuals – from developers, to designers, to writers and more, this was truly a collaborative effort that spanned the company. Also worth noting is that the launch [...]

Filed under: Distribution, Multimedia, News Release Features, SEO, Updates, User Experience, Visibility, Web site by Jiyan
12 Comments »

Today we announced a new partnership with one of the leading image and photo sites on the Web, Photobucket.  Initially, we will be sending Photobucket a stream of news images from our media visibility releases that will be automatically syndicated on their site.  We are currently running the task once per day so all new [...]

Filed under: Multimedia by Jiyan
No Comments »

Over the past several months we have been taking a closer look at how multimedia impacts news consumption by studying the habits of our own PRWeb news consumers.  The research combined quantitative analysis of usage patterns drawn from Web statistics with a survey that was sent out to a segment of our e-mail opt-in subscribers. [...]

Filed under: Multimedia by Jiyan
11 Comments »

For the past several years we have offered podcast production and syndication services through PRWeb. In the past two years or so, a number of factors have resulted in declining usage of our podcast services. Most notably, our launch of video integration has resulted in increasing numbers of customers focusing on video as opposed to [...]

Filed under: Multimedia, News Release Features by Jiyan
No Comments »

We are rolling out a number of great new feature enhancements designed to provide you with an improved user experience, more scheduling options, and increased visibility for your images. Here are the new features now available through PRWeb: Draft Mode All PRWeb news releases are hand-reviewed by our dedicated editorial team to ensure each release [...]

Filed under: Multimedia, News Release Features, User Experience by Jiyan
3 Comments »