Last night we rolled out our new client console.  The overall functionality behind the console remains largely unchanged however you will see significant enhancements to its overall architecture as well as the visual design.

We undertook this project with the underlying goal of making it easier for our customers to use PRWeb by focusing on the major objectives they want to accomplish: creating, distributing and analyzing news releases.

Additional goals included the following:

1. Making the console experience more customer-centric by placing information about their news releases and analytics front-and-center.
2. Making the navigation more intuitive and removing elements that customers don’t use.
3. Providing easier access to educational information and customer support.
4. Using consistent design elements throughout the entire client console.

As with most of our enhancements, the main architect behind these changes was you, the end user.  What you see in the client console when you log-in today is the result of the ongoing dialogue we have with our users.

We hope the updates make it easier for you to use PRWeb and give you more time to focus on creating great stories to tell the world and stay tuned…we’re in the lab working on other major enhancements so we can continue to provide you with the highest quality of news distribution service in the industry.

Filed under: User Experience by Jiyan