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Anatomy of an online press release that sells

July 23rd, 2010
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Janet Thaeler, a regular PRWeb customer,  recently wrote this blog post – A Press Release That Led to BIG Sales – and it demonstrates the success of one of her clients had with a PRWeb online news release. Among the very measureable outcomes:  page one ranking in Google and sales.  Yes, sales.

We’ve heard from other PRWeb customers that also cite sales from press releases as a business outcome, and given Janet’s success, we thought it would be useful to point out some of the PRWeb features used that helped contribute to that end:



For anyone interested, Janet has written a guide book to online PR called, I Need a Killer Press Release…Now What? In addition to blogging at Online PR Book, she also posts at Newspaper Girl and Tweets from @NewspaperGrl and @onlineprbook.  Thanks for sharing this story Janet!

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Filed under: Tips and Tricks, User Experience by Frank Strong

  • Janet Thaeler
    I promise this isn't a paid endorsement :) Thank you for this post Frank. I'm not sure why it took me 2 days to see it (what's going on with my Google alerts?).

    Rankings and sales are what I want most for my clients. As another recent client showed me -- you can get excellent media placements with a press release and still not get sales.

    I'm a big fan of optimized press releases to boost sales and visibility online. Long after the news is done, an optimized press release from PRWeb can continue to lead people to your web site.

    Best
    Janet
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