It’s safe to say that we here at PRWeb see our fair share of press releases and in the spirit of helping PR pros and small business marketers boost their results, we’ve included a collection of optimized press releases primed for success.
These press releases caught our attention for a variety of reasons. They used great headlines, shared their messages in an interesting way or used a captivating image. Take a look at the group and see if you agree:
Need a way to get your company noticed? The best optimized press release format not only includes 2-3 keyword links, it also ties into relevant events to grab audience attention.
“Blame it on St. Patrick Who Decreed That Women Would Be Permitted to Offer Marriage Proposals Only Every Four Years”
“When LA-based indie rock band, The Remainers, were faced with translating their hit song “House” into the visual medium, they had some decisions to make. The band was approached by a number of talented directors, both aspiring and established, to work on the project. Whereas most artists hire on a professional director and production team to articulate their desired vision, the quartet took a more do-it-yourself approach. Using their own childhood toys with the assistance of modern software, they created a stop motion animation video of toys coming to life.”
The value of an optimized press release can’t be understated. They provide abundant information for search engines and when created effectively, can rank high on search pages – bringing more potential customers to your brand, increased participation for your event or new business to your door.
If you want more tips on writing high-performing press releases, check our learning center post, 3 Press Release Ideas You Can’t Do Without, then get writing!