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Press Release Service Practices to Ring in the New Year
by Stacey Acevero on January 6th, 2012

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PR Practices to Ring in the New Year From losing weight to recycling more, with a new year comes new beginnings.  Press release service providers, PR professionals and small businesses have some of their own resolutions to focus on come 2012. Due to the evolution of the internet over the past decade, a plethora of tools are now available to small businesspeople that help their brands and organizations compete against much larger companies.

Adding best practices to your press release services is a great New Year’s resolution for PR pros and small businesses. The list below might not trim your waistline, but these tools and practices are definitely some things to look forward to: Read more…

Filed under: Content, Strategy
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Small Business Marketing – Learn From 5 Things That Could Use Good PR
by Stacey Acevero on January 4th, 2012

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SharkSome unfortunate people, places and things have been getting bad raps for years – think sharks, for example.  Portrayed as cold-blooded killers, folks worldwide are terrified of the creatures, yet in reality they cause fewer deaths (5 – 15 worldwide each year) than choking on hot dogs (70 children die annually).

Yet, being misunderstood can be the inspiration for any number of compelling small business marketing ideas and can also provide valuable PR tips for online marketers.

See if you agree with our top 5: Read more…

Filed under: Marketing, Public Relations
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Color Me Interested – How Color Can Affect Your Online Press Releases
by Stacey Acevero on December 14th, 2011

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How Color Can Affect Your Online Press ReleasesThroughout the years, scientists have learned how humans are influenced by subtle elements in their environment. This includes connections to memory through sight and sound to how color can markedly influence behavior and mood.

As online marketers, we are constantly searching for ways to connect with our audiences.  If we take the behavior-altering aspects of color and apply them to marketing, it makes sense that press release services could use color to affect the way audiences feel about brands when reading press releases. Read more…

Filed under: Facts and Figures, Tips and Tricks
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Salon Cuts More Hair Thanks to Social Marketing
by Stacey Acevero on December 12th, 2011

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Salon Cuts More Hair Thanks to Social Media MarketingAmerican poet and essayist Ralph Waldo Emerson once said, “All life is an experiment. The more experiments you make the better.”

This principle is something that small business owners Matt Buchan and Alex Garcia kept in mind in 2008 when they decided to buy and make over a salon on Capitol Hill in Seattle. Their business, Emerson Salon, has flourished since its founding year and its success is mainly due to effective internet marketing with social media and PR.  What can you learn from the practices that worked so well for their business? Read more…

Filed under: Public Relations, Social Media
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Links We Love: Weekend Reads!
by Stacey Acevero on December 9th, 2011

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Weekend ReadingIt happens to us every week…a ton of great reads are published to the web, we bookmark them in hopes of getting to them later, and…it never happens. Maybe we forget, maybe something comes up, but we miss out. Luckily PRWeb has got you covered and we’ve got the 5 best reads of the week all here in one place: Read more…

Filed under: PRWeb Picks
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5 Star Award Winning PR Groups on LinkedIn
by Stacey Acevero on December 7th, 2011

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5 Star Award Winning PR Groups on LinkedInAs you likely already know, LinkedIn is a social networking site catered towards those in the business community. People are constantly posting, referring, sharing, and commenting. One very important interactive facet of LinkedIn is their groups – usually focused towards a certain topic within an industry. With over a million groups available, there’s a lot to choose from for any businessperson.

Here are our picks for 5 of the best PR related groups on LinkedIn: Read more…

Filed under: Public Relations, Social Media
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Free Press Release Contest – November Winners!
by Stacey Acevero on December 5th, 2011

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Winning TrophyThanks again to everyone who entered our November contest for a free, premium PRWeb press release. I asked you: What’s the #1 reason you’re thankful for PR? And I got some awesome responses. Here are the top 3, all winners of the contest: Read more…

Filed under: PRWeb Picks
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New Facebook Changes Benefit Marketers
by Stacey Acevero on November 30th, 2011

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Like it or not Facebook changes news feedLike it or not, Facebook has changed its news feed again. This time, they’re rolling out a series of changes that hand the online marketing world what they’ve long desired: a new way to stand out. This news should perk the ears of small business marketing professionals looking to extend their social networking reach in a new and innovative way.

The news feed, the Facebook entry point after login, currently shows all of a user’s friends’ photos, videos, status updates and other personalized content.

So what’s different? Read more…

Filed under: Marketing, Social Media
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The 15 Press Release Clichés Andy Warhol Would Avoid
by Stacey Acevero on November 28th, 2011

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Cliches Andy Warhol Would AvoidVisual pop artist Andy Warhol, a master of personal branding, believed good business is the best art.

He also said, “If you look at a thing long enough, it loses all of its meaning.”

At PRWeb, we consider writing meaningful press releases to be both good art and good business. Whether a small business owner or a top PR pro, it’s bad business to keep mixing the same tired terms into your campaigns thinking it will bolster your press release distribution success when really it doesn’t taste much better than a can of expired soup. Case in point would be a phrase like: Our unique and innovative synergies are delivering cutting-edge solutions to the market. Sound familiar? It’s using clichés to convey a point without really saying anything. Read more…

Filed under: Content, Public Relations
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Our Favorite Thanksgiving Press Releases on PRWeb.com
by Stacey Acevero on November 23rd, 2011

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ThanksgivingBefore we take a break for the Thanksgiving holiday, we decided to browse through some of the press releases on PRWeb.com this month and found some great examples of businesses using press releases to leverage the holiday:

CouponFollow Finds Over 1,000 Coupon Codes For Black Friday 2011 Already Available
Thanksgiving isn’t the big story–it’s the day after Thanksgiving, where the mad rush for Christmas shopping begins. Americans like deals, which means they love Black Friday and the sales retailers offer. This coupon site utilizes extremely important and high-ranking keywords for this time of year: “coupon codes for Black Friday” to lure search engines and readers in for more. Read more…

Filed under: PRWeb Picks
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