Make Data Work For You
by Stacey Miller on January 13th, 2014
We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as creatives, writers or relationship creators, analytics empower smarter work.
Demand Success 2014 Keynote Avinash Kaushik, the author of Web Analytics 2.0 and Digital Marketing Evangelist for Google, is a passionate advocate of data analysis. We read Avinash’s book Web Analytics 2.0 and discovered some amazing advice on how communicators can best incorporate data into their everyday work. Here are some of the top takeaways: Read more…