For the past several years we have offered podcast production and syndication services through PRWeb. In the past two years or so, a number of factors have resulted in declining usage of our podcast services.

Most notably, our launch of video integration has resulted in increasing numbers of customers focusing on video as opposed to audio when creating multimedia news releases. This trend in customer usage can be correlated with our research into journalist and blogger news consumption habits that shows relatively lukewarm interest in audio content compared to other forms of media.

These factors have lead us to decide and phase out our podcast production services so we can place increased focus on the other multimedia elements of the release including focusing on how images and video can be further emphasized on the release.

So effective May 1, we will no longer be offering podcast production services to our customers although customers who have their own audio will still be able to add them as attachments to their news release.

For your convenience, we recommend the following resources for those interested in learning more about how to create their own podcast:

1. eHow explanation of How to Syndicate a Podcast
2. wikiHow page on How to Start your Own Podcast
3. Tinkernut  video on How to Create a Podcast

Filed under: Multimedia, News Release Features by Jiyan