ShareCan you hear it? This time of year, Cupid’s arrows are zinging all about us hitting targets near and far. The cherub has a pretty good reputation of accuracy – something you also want from your press release distribution. The formula for optimal press release distribution obviously begins with a great press release – one [...]
Filed under: Public Relations by Stacey Acevero
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ShareOur annual State of the Media Report is out and chock full of all the media changes you need to know in order to create relationships and pitch journalists more effectively for your biz. We’re talking about the rise and decline of newspapers, magazines, TV and radio as well as the rise of social media [...]
Filed under: Public Relations, Tips and Tricks by Stacey Acevero
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ShareSome unfortunate people, places and things have been getting bad raps for years – think sharks, for example. Portrayed as cold-blooded killers, folks worldwide are terrified of the creatures, yet in reality they cause fewer deaths (5 – 15 worldwide each year) than choking on hot dogs (70 children die annually). Yet, being misunderstood can [...]
Filed under: Marketing, Public Relations by Stacey Acevero
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ShareAmerican poet and essayist Ralph Waldo Emerson once said, “All life is an experiment. The more experiments you make the better.” This principle is something that small business owners Matt Buchan and Alex Garcia kept in mind in 2008 when they decided to buy and make over a salon on Capitol Hill in Seattle. Their [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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ShareAs you likely already know, LinkedIn is a social networking site catered towards those in the business community. People are constantly posting, referring, sharing, and commenting. One very important interactive facet of LinkedIn is their groups – usually focused towards a certain topic within an industry. With over a million groups available, there’s a lot [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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ShareVisual pop artist Andy Warhol, a master of personal branding, believed good business is the best art. He also said, “If you look at a thing long enough, it loses all of its meaning.” At PRWeb, we consider writing meaningful press releases to be both good art and good business. Whether a small business owner [...]
Filed under: Content, Public Relations by Stacey Acevero
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ShareTrying to find the right equation for your online marketing? The magic formula for everything from creating blogs and expanding your social networks to crafting compelling content and choosing the best press release distribution services is a constantly moving target that marketers need to stay on top of. For a little inspiration, take a page [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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ShareLast month, in the spirit of Halloween, we did a contest where you had to write a press release about the zombie apocalypse in order to win a free premium PRWeb press release. The winner made great use of his free release by selling his product and giving part of the proceeds to benefit cancer. [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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ShareA pitch is a brief document written to accompany press releases, media advisories or press kits. Much like how a cover letter accompanies a resume, the purpose of a pitch is to pique a journalist, blogger or other publisher’s interest in a story. Along with press release optimization, they encourage the likelihood of your story [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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ShareOf all the ways the Internet has changed our world, one of the most significant effects is how it has leveled the business playing field. In the past, small businesses had little chance of keeping up with corporate giants in terms of marketing clout, but today the ability to reach and influence audiences is much [...]
Filed under: Public Relations, Small Business by Stacey Acevero
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