Reporters and bloggers are inundated with news tips and story ideas every day. How can you make your news stand out to cut through the noise? Follow these six rules for better pitching to make reporters pay attention and generate more media hits: 1) Do Your Research A successful pitch starts with sending your news to [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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Third-party publicity validates your brand, establishes trust with customers, and gets your message out cost-effectively. However, to make your business stand out, your publicity tactics must go beyond blasting journalists and bloggers with emails. Use this new, free guide from Vocus to integrate strategic messaging, media relations, and thought leadership into a successful publicity campaign [...]
Filed under: Public Relations, Strategy by Stacey Acevero
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Getting your business mentioned in the news is incredibly exciting. Whether it’s your local newspaper or The New York Times, media coverage builds credibility and makes your brand more visible to customers, investors, and other stakeholders. It promotes business growth and leads to new opportunities. So don’t stop when you get in the news. Instead, [...]
Filed under: Public Relations by Stacey Acevero
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Every year our parent company, Vocus holds a marketing and PR conference chock-full of sessions from thought leaders like Peter Shankman, Scott Stratten, David Meerman Scott, Lee Odden, Gini Dietrich and more. This year they’ve announced that the conference is now open to all industry marketers, public relations professionals and anyone involved in marketing for their [...]
Filed under: Marketing, Public Relations by Stacey Acevero
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In the old days, newspapers and publications had a pretty simple way of measuring success: total circulation and newsstand sales. Publishers didn’t have the technology nor the resources to fully understand which section or article captured the most attention and was read most widely. That paradigm has shifted, due in no small part to the [...]
Filed under: Public Relations, Strategy by Jason Konopinski
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You already know the importance of planning early for holiday marketing. But are you ready for the New Year? Perhaps you already have specific sales and growth goals in mind for 2013. Now is the time to start thinking about the marketing and PR ideas that support your objectives. Here are three New Year publicity [...]
Filed under: Public Relations, Strategy by Stacey Acevero
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is t0 educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any comments [...]
Filed under: Public Relations, Tips and Tricks by Laura Spaventa
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Are you using social media platforms to augment your PR efforts? If not, consider these PR tips for the two most popular social media sites: Facebook and Twitter: 1) A press release can be tweeted in 140 character snippets on Twitter. Bite-sized segments can entice your audience to click and read more. 2) Twitter can [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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Today’s blog is a guest post from Nicolas Scheidtweiler of Scheidtweiler PR. The subject of multi-channel publishing is becoming increasingly important for the press and public relations. Especially companies with a specific goal in business communication must try to use this approach. In our view it is the decathlon of public relations. What does multi-channel publishing [...]
Filed under: Public Relations by Stacey Acevero
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For those small business marketers who feel their PR and social media efforts have lost their luster, we’ve got a much-needed boost for your creative engines. It isn’t easy separating yourself from the crowd when it comes to crafting head-turning content on a long-term basis, especially when you consider that the corporate giants vying for [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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