Today’s blog is a guest post by Michelle Garrett of Garrett Public Relations. In my work as a PR specialist, I often notice things perhaps others don’t. For example, walking through a mall on my way to meet someone for a lunch appointment, I noticed a sign about an upcoming event that would appeal to [...]
Filed under: Public Relations by Stacey Acevero
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If you’ve been wondering how to perfect your pitches to get your biz in front of the media, we’ve got you covered. Vocus is holding a free webinar with Scott Stratten (also known as UnMarketing) on how to not suck at pitching the media on Thursday, August 23rd at 2:00 p.m. ET. It’s time to [...]
Filed under: Media Relations, Public Relations, Tips and Tricks by Stacey Acevero
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Each time I watch a movie where the storyline includes a Grandma (or Grandpa) stashing money all over the house, I giggle to myself. Whether it’s the coffee can, mattress or shoeboxes, my Grandma is still – to this day – making sure her resources aren’t all in one place. We’ve even convinced her to [...]
Filed under: Distribution, Public Relations by Stacey Acevero
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Some believe online crisis is a reason to avoid social media. Others feel it’s a reason to get engaged. Still others find that crisis presents opportunities to shine. Whether or not we are active, we all still need to be prepared, because if a crisis hits, the conversation is going to exist whether we participate [...]
Filed under: Public Relations, Small Business by Frank Strong
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If you’re like the majority of marketers today, you haven’t quite gotten a handle on your PR and social media, especially when it comes to integrating social networks into a cohesive strategy. A recent study by InSites Consulting found that a paltry 12% say they have fully integrated social into their marketing efforts. And while [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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The digital marketplace is like one huge game of telephone. Content gets planted into the telephone line and then it spreads across the wires at hyper-speed. So how in the world do you keep track of all the mentions of your brand? And what can you do with those heaven-sent comments that boost your business [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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Of all the industries out there, public relations might be the one facing the most misconceptions. Whether about what our jobs actually entail or the press release services we use, outsiders have a skewed image of who we are and what we do. Here are just 5 ideas that couldn’t be further from the truth…. [...]
Filed under: Public Relations by Stacey Acevero
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Ever been around one of those people who talks and talks and talks but never takes time to listen? It’s certainly not a way to maintain friendships…or manage your PR and social media, either. To be fair, many small business marketers are so focused on getting the word out because they’ve been conditioned to initiate [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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The world has changed a lot over the last couple hundred years. Nothing reflects that fact quite like this stat shared by former Google CEO Eric Schmidt: “Every 2 Days We Create As Much Information As We Did Up to 2003.” To survive in this ever expanding content and social media jungle, PR professionals need to [...]
Filed under: Public Relations by Stacey Acevero
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You may have noticed the signs before now, perhaps your pitches haven’t resulted in stories, your online press releases have languished in the digital atmosphere or that journalist you thought dug you really doesn’t. If any of those things are happening to you, we’re here to provide a painless intervention that can put your PR [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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