ShareVisual pop artist Andy Warhol, a master of personal branding, believed good business is the best art. He also said, “If you look at a thing long enough, it loses all of its meaning.” At PRWeb, we consider writing meaningful press releases to be both good art and good business. Whether a small business owner [...]
Filed under: Content, Public Relations by Stacey Acevero
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ShareTrying to find the right equation for your online marketing? The magic formula for everything from creating blogs and expanding your social networks to crafting compelling content and choosing the best press release distribution services is a constantly moving target that marketers need to stay on top of. For a little inspiration, take a page [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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ShareLast month, in the spirit of Halloween, we did a contest where you had to write a press release about the zombie apocalypse in order to win a free premium PRWeb press release. The winner made great use of his free release by selling his product and giving part of the proceeds to benefit cancer. [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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ShareA pitch is a brief document written to accompany press releases, media advisories or press kits. Much like how a cover letter accompanies a resume, the purpose of a pitch is to pique a journalist, blogger or other publisher’s interest in a story. Along with press release optimization, they encourage the likelihood of your story [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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ShareOf all the ways the Internet has changed our world, one of the most significant effects is how it has leveled the business playing field. In the past, small businesses had little chance of keeping up with corporate giants in terms of marketing clout, but today the ability to reach and influence audiences is much [...]
Filed under: Public Relations, Small Business by Stacey Acevero
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ShareWe’re chatting about B2B marketing basics for your biz with Ken Rosen, managing partner at Performance Works on #PRWebchat tomorrow! We’ll be covering topics like finding your target market, how to make your product dazzle, figuring out what your customers value, and how this all relates to PR. Ken has 20 years’ experience in sales, marketing [...]
Filed under: Marketing, Public Relations by Stacey Acevero
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Share“I have spent my years at Facebook pouring my heart and soul into innovating and pushing the media industry forward by introducing new concepts around live, social participatory viewing that the industry has since adopted–I’ve decided my time at Facebook is coming to a close.” – Randi Zuckerberg With those words, Randi Zuckerberg ended a [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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Share Last month we did a photo caption contest over on our Facebook page for a free premium PRWeb press release. But this month I’m in the Halloween spirit and with all of this talk about the new AMC hit TV show, “The Walking Dead,” I decided to do a press release contest…on the zombie [...]
Filed under: Public Relations by Stacey Acevero
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ShareA recent conversation on Twitter about online PR for small businesses with PR, social media and marketing pros revealed much about branding, viral videos and converting customers online. Who knew six little questions could yield so much awesome info? Check out these great tips below:
Filed under: Public Relations, Small Business by Stacey Acevero
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ShareEver wonder what made PR what it is today? Sure, we’re immersed in PR 2.0 and will probably leap to PR 3.0 by 2012–but without first knowing where PR started and where it came from is blasphemy (ok, maybe not blasphemy, but it’s still important)! The best part about knowing a little history of PR is [...]
Filed under: Public Relations by Stacey Acevero
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