Blogging PRWeb

Readability: news release earns 4,283 page reads, wins $1,000 from PRWeb

May 5th, 2010

Cheryl Lawson (@Partyaficionado) knows how to craft news releases that sizzle – and today she’s won $1,000 and 12 free releases after competing in a PRWeb’s contest for a good cause.

On April Fool’s Day, we asked the PRWeb community to send us their best tip for creating news releases that attract eyeballs. We received about 30 tips and while we said we select five contestants to compete in the contest, we ended up choosing six.

The six participants were asked to publish a release on April 27^th and about a week later we’d review the numbers: the release with the most page reads would win. Today, Cheryl’s release scored 4,283 (and counting) and won by a wide margin. Congratulations Cheryl!

It should be noted that Cheryl, an event specialist with the firm The Perfect Date, is a veteran PRWeb customer. A short while ago, she shared a case study with us on how she used online news releases and social media to win over Facebook fans for a charity event she was managing.

Here is Cheryl’s winning release:

Kukuwa Dance Workout (KDW®) Launches Online Instructor Certification

Other contestants and their releases — all honorable mentions — include:

@SmallBizPRXpert: 17-Year Old Nonprofit Founder Approaches One Million Fundraising Mark, and After Five Years Finally Heads to Africa with World Vision

@iSpinnerRadio: Unsigned Artist Community And Web Radio iSpinner Launches Record Deal / iPad Contest

@ruizmcpherson: West Virginia Professionals, Teeth Intact, Join Forces to Fight Negative Stereotypes and Foster Entrepreneurialism and Innovation across the Mountain State

@absolutwit: Competitive Web 2.0 Climate Race Begins for Students Worldwide

@MaxTrescott: The Garmin 430 — Which Button Do I Push? Tweet About New iPhone Guides and Win $50

In a subsequent post, we’ll share some of the other tips participants offered, but for now, here are five tips that Cheryl provided when we initiated the contest:

Cheryl's News Release Tips

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Filed under: Success Stories by Frank Strong

Partyaficionado

OCD?! Ha! they asked for one tip, I gave them 5. :) http://ow.ly/1HpHZ

This comment was originally posted on Twitter
TPDevents

Cheryl Lawson (@Partyaficionado) knows how to craft news releases that sizzle http://ow.ly/1HO1c

This comment was originally posted on Twitter
Partyaficionado

@PopArtDiva You’re welcome. App is going slow, I took time to enter this competition, and it paid off. check it out. http://ow.ly/1HyXr

This comment was originally posted on Twitter
140Tulsa

best tip for creating news releases that attract eyeballs. http://ow.ly/1HxM9

This comment was originally posted on Twitter
absolutwit

Thx @prweb for the opportunity to give sum much needed PR love to a great environmental cause http://bit.ly/beSR4r as always u rock!

This comment was originally posted on Twitter
absolutwit

Thx to @prweb @SmallBizPRXpert @ruizmcpherson @iSpinnerRadio @Partyaficionado for taking the time to help a good cause http://bit.ly/beSR4r

This comment was originally posted on Twitter
Novelty_Stores

Blogging PRWeb » Readability: news release earns 4283 page reads … http://bit.ly/cAiAtL

This comment was originally posted on Twitter
Partyaficionado

Blogging PRWeb » Readability: news release earns 4,283 page reads, wins $1,000 from PRWeb http://lnk.ms/76BxB

This comment was originally posted on Twitter
RVSista

Congrat’s to the queen of makin Sh*t happen!! http://lnk.ms/76BxB

This comment was originally posted on Twitter
Partyaficionado

. @Partyaficionado! FTW http://ow.ly/1Hpx3

This comment was originally posted on Twitter
SmallBizPRXpert

Thnx! RT @prweb: @SmallBizPRXpert Absolutely: http://bit.ly/beSR4r @ruizmcpherson @absolutwit @iSpinnerRadio @Partyaficionado @MaxTrescott

This comment was originally posted on Twitter
BaltimoreHUD

“Blogging PRWeb » Readability: news release earns 4283 page reads …” http://bit.ly/9CKYmv Baltimorehud

This comment was originally posted on Twitter
Mary Elizabeth

As Founder & Executive Director of the charity organization The Arnold C. Yoder Survivors Foundation, I found it a pleasure working with Cheryl Lawson. She is an amazing team leader & visionary in knowing how to capture audience on various social media outlets. You will do well to have her on your team.

Congratulations, Cheryl on your win!
My favorite tip is #5 #mymomma must prof-read!
Cherish the moments.
Partyaficionado

@MeetingsMHJ You’re welcome. Thanks for checking it out. Even more news from our camp! http://ow.ly/1Hsbr

This comment was originally posted on Twitter
TPDevents

Congrat’s Boss! Cheryl Lawson (@Partyaficionado) knows how to craft news releases that sizzle http://ow.ly/1HrTO

This comment was originally posted on Twitter
ImaJackRussell

congrat’s Humom!! You can now buy me more treats.. hehe http://ow.ly/1HqJ2

This comment was originally posted on Twitter
KukuwaDance

Winner!! http://ow.ly/1HqJ2

This comment was originally posted on Twitter
Partyaficionado

Shout out to #mymomma for always proofreading my releases. http://ow.ly/1Hpos Gonna be a great Mother’s Day!

This comment was originally posted on Twitter
RebeccaQuinn

Congrats to @Partyaficionado on winning the news release contest! http://www.bloggingprweb.com/readability-news-release-prweb-contest

This comment was originally posted on Twitter
prweb

Readability: news release earns 4,283 page reads, wins $1,000 from PRWeb http://bit.ly/beSR4r Congrats to @Partyaficionado!

This comment was originally posted on Twitter
prweb

@SmallBizPRXpert Absolutely: http://bit.ly/beSR4r @ruizmcpherson @absolutwit @iSpinnerRadio @Partyaficionado @MaxTrescott

This comment was originally posted on Twitter

Readability: news release earns 4,283 page reads, wins $1,000 from PRWeb

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