Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, get an oil change and everything in-between. Search uses an algorithm that leverages a person’s social connections with brands and businesses to source results. As well as answering a user’s query, Graph Search offers third-party recommendations from trusted sources [...]

Filed under: SEO, Social Media by Stacey Acevero
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Want to double the value of your search marketing? Discover how search provides access to the best market research available with Vocus and Vanessa Fox, a search expert and author of Marketing in the Age of Google. Register today for Vanessa’s insider strategies that will show you how to use search data to create customer profiles, [...]

Filed under: Marketing, SEO by Stacey Acevero
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A customer’s choice about whether to spend their dollars at your business often comes down to how easily they can find you. Think about yourself—how many times have you navigated past the first page of online search results? When it comes to local search, there are no prizes for second place – or in this [...]

Filed under: SEO, Small Business, Strategy by Stacey Acevero
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Today’s guest post comes from Megan Webb-Morgan of Resource Nation, a “business matchmaker” that pairs the needs of your company with qualified vendors.  The huge influx of online marketing in recent years means that your business can find customers across the country and the globe, making it easier to forget the people next door. However, it’s [...]

Filed under: SEO, Strategy by Stacey Acevero
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This is a guest post by our Director of Product Management at Vocus, Natalia Dykyj. Businesses all around the world share one inexorable challenge – how to reach and engage new (and existing) audiences. With the proliferation of new technologies, media platforms, social networks, and other methods for sharing and receiving information, there are a [...]

Filed under: News Release Features, SEO by Stacey Acevero
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Imagine you just sold your huge country house and moved into a city condo.  You’ve got a cat that’s spent most of his time outside and now he’s relegated to the role of housecat.  Problem is, he’s used to scratching on every tree on your property and now all he has is your furniture. What [...]

Filed under: Marketing, SEO by Stacey Acevero
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The power of optimization can’t be understated when talking about small business marketing.  Most businesses recognize this and work to optimize their websites for increased search traffic.  But optimization shouldn’t stop there.  The smartest small business marketers are going beyond to include press release optimization, as well. Press release optimization specifically is your way of [...]

Filed under: SEO, Strategy by Stacey Acevero
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There’s nothing like a checklist to ensure success.  We here at PRWeb are especially fond of them and so we’re offering one to help you cover all your SEO bases before you submit a press release. Keep this list handy and you’ll see better SEO results:

Filed under: SEO by Stacey Acevero
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One of the most frequently asked questions we receive from PRWeb customers is “What is the SEO value to using PRWeb?” There a lot of different opinions and perspectives an this topic and in the aftermath of our recent release, we wanted to take the opportunity to share our official perspective. First and foremost, we’d [...]

Filed under: SEO, User Experience by Jiyan
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Previously in The Power of an Optimized Press Release infographic, we discussed in general terms how incorporating search engine optimization can be beneficial for press releases. In The Power of an Optimized Press Release: PRWeb’s Story, we show you how press release optimization helped raised the visibility of our own press releases. Also important to [...]

Filed under: SEO by Stacey Acevero
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