Share(Photo-Flickr Creative Commons: SMJJP) “Better to be safe than sorry.” We have all heard that saying at some point and it is something that can be applied in many areas of life–this includes Search Engine Optimization (SEO). Especially SEO. Social media is on the rise, and it has so much room for innovation that who [...]
Filed under: Content, SEO by Stacey Acevero
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Share(Photo – Flickr Creative Commons: nduran) So what’s the link between search and social? Hint: when it comes to links, they form a wonderfully natural partnership. Check out this blog excerpt from TopRank CEO Lee Odden about how social media can drive SEO: SEO practitioners have traditionally used social networks, news and bookmarking services to [...]
Filed under: SEO, Social Media by Frank Salatto
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Share Title tags. 301 vs. 302. XML. This stuff doesn’t come easily to everyone. But it sure does to Jolina Pettice, Senior Account Manager of TopRank Online Marketing. Pettice made the complexity of Search Engine Optimization easy to understand and broke down its four fundamentals. Code and HTML: This is an area that needs to [...]
Filed under: SEO by Frank Salatto
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Share While PR and marketing have increasingly become about content creation, you have to wonder: what good is my content if no one can find it? Well, that’s where SEO comes in. Search engine optimization may seem like a scary beast, but a little research and a step-by-step approach is all it takes to understanding [...]
Filed under: SEO by Stacey Acevero
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ShareOver the years, I’ve had countless conversations with PRWeb customers of all shapes and sizes and one thing I’ve noticed is that the first time most customers come up to bat, they swing for the fences. What happens shortly thereafter often determines whether they become a lifelong customer or a one-off. Some first-timers hit home [...]
Filed under: Content, SEO, Small Business, Social Media, Strategy, Tips and Tricks, Visibility by Jiyan
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Share (Photo – Flickr Creative Commons: jurvetson) Traveling to infinity and beyond with your PR plans? You’ll need some fuel for that jet pack. Here I’ve listed just a few of my favorite tools and blogs that always satisfy my craving for info on public relations, pitching, social media and the like for small businesses [...]
Filed under: Public Relations, SEO, Social Media by Stacey Acevero
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Share Social media and SEO are unrelated, right? WRONG! When you use social media to share your PRWeb news, you can earn the links that Google looks for to move your site higher up in the rankings. Here’s a few things to keep in mind: #1 Remember the 3:1 rule.
Filed under: SEO, Social Media by Frank Salatto
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Share (Photo – Flickr Creative Commons: Qfamily) You can have too much of a good thing. One doughnut – good. 10 doughnuts – not good. Two beers – good. 12 beers followed by inappropriate comments followed by a massive headache – not good. And the same goes for links and keywords. With SEO – everything [...]
Filed under: SEO by Frank Salatto
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ShareThis past week, Google reported that they had rolled out some algorithmic changes aimed at decreasing the visibility of low quality sites and increasing the visibility of high quality sites: “This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content from other websites or sites that are [...]
Filed under: Content, SEO, Web site by Jiyan
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Share (Photo – Flickr Creative Commons: Yandle) When you publish a news release, you have to win two types of readers with your first paragraph: your human readers, and search engines. For the latter, links are the way to go. Google places a high value on links in the first paragraph of a release. But [...]
Filed under: SEO, Tips and Tricks by Frank Salatto
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