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Link Building vs. Building Links: Is there a Difference?

May 25th, 2011

Share(Photo-Flickr Creative Commons: SMJJP) “Better to be safe than sorry.” We have all heard that saying at some point and it is something that can be applied in many areas of life–this includes Search Engine Optimization (SEO). Especially SEO. Social media is on the rise, and it has so much room for innovation that who [...]

Filed under: Content, SEO by Stacey Acevero
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SEO Novice: Social Media and SEO…Just Like PB & J

May 9th, 2011

Share(Photo – Flickr Creative Commons: nduran) So what’s the link between search and social? Hint: when it comes to links, they form a wonderfully natural partnership. Check out this blog excerpt from TopRank CEO Lee Odden about how social media can drive SEO: SEO practitioners have traditionally used social networks, news and bookmarking services to [...]

Filed under: SEO, Social Media by Frank Salatto
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Webinar Recap: 60-Minute SEO Crash Course with TopRank’s Jolina Pettice

May 3rd, 2011

Share Title tags. 301 vs. 302.  XML. This stuff doesn’t come easily to everyone.  But it sure does to Jolina Pettice, Senior Account Manager of TopRank Online Marketing. Pettice made the complexity of Search Engine Optimization easy to understand and broke down its four fundamentals. Code and HTML:  This is an area that needs to [...]

Filed under: SEO by Frank Salatto
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Special SEO sessions with PRWeb this Thursday

April 25th, 2011

Share While PR and marketing have increasingly become about content creation, you have to wonder: what good is my content if no one can find it? Well, that’s where SEO comes in. Search engine optimization may seem like a scary beast, but a little research and a step-by-step approach is all it takes to understanding [...]

Filed under: SEO by Stacey Acevero
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The Importance of Consistency in Online Engagement

April 6th, 2011

ShareOver the years, I’ve had countless conversations with PRWeb customers of all shapes and sizes and one thing I’ve noticed is that the first time most customers come up to bat, they swing for the fences.  What happens shortly thereafter often determines whether they become a lifelong customer or a one-off. Some first-timers hit home [...]

Filed under: Content, SEO, Small Business, Social Media, Strategy, Tips and Tricks, Visibility by Jiyan
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6 free and indispensable sites to fuel your PR jet pack

March 30th, 2011

Share (Photo – Flickr Creative Commons: jurvetson) Traveling to infinity and beyond with your PR plans? You’ll need some fuel for that jet pack. Here I’ve listed just a few of my favorite tools and blogs that always satisfy my craving for info on public relations, pitching, social media and the like for small businesses [...]

Filed under: Public Relations, SEO, Social Media by Stacey Acevero
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Social Media Brings Links…And Big-Time Results

March 22nd, 2011

Share Social media and SEO are unrelated, right?  WRONG!  When you use social media to share your PRWeb news, you can earn the links that Google looks for to move your site higher up in the rankings. Here’s a few things to keep in mind: #1 Remember the 3:1 rule.

Filed under: SEO, Social Media by Frank Salatto
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SEO Novice: How many links and keywords is too many?

March 7th, 2011

Share (Photo – Flickr Creative Commons: Qfamily) You can have too much of a good thing. One doughnut – good.  10 doughnuts – not good.  Two beers – good.  12 beers followed by inappropriate comments followed by a massive headache – not good.  And the same goes for links and keywords.  With SEO – everything [...]

Filed under: SEO by Frank Salatto
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Google’s Algorithmic Changes and the Impact to PRWeb

February 28th, 2011

ShareThis past week, Google reported that they had rolled out some algorithmic changes aimed at decreasing the visibility of low quality sites and increasing the visibility of high quality sites: “This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content from other websites or sites that are [...]

Filed under: Content, SEO, Web site by Jiyan
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SEO Novice: Link Your Way to a Great Opening Paragraph – And Higher Rankings

February 22nd, 2011

Share (Photo – Flickr Creative Commons: Yandle) When you publish a news release, you have to win two types of readers with your first paragraph: your human readers, and search engines. For the latter, links are the way to go. Google places a high value on links in the first paragraph of a release.  But [...]

Filed under: SEO, Tips and Tricks by Frank Salatto
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