Share Social media and SEO are unrelated, right? WRONG! When you use social media to share your PRWeb news, you can earn the links that Google looks for to move your site higher up in the rankings. Here’s a few things to keep in mind: #1 Remember the 3:1 rule.
Filed under: SEO, Social Media by Frank Salatto
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Share (Photo – Flickr Creative Commons: Qfamily) You can have too much of a good thing. One doughnut – good. 10 doughnuts – not good. Two beers – good. 12 beers followed by inappropriate comments followed by a massive headache – not good. And the same goes for links and keywords. With SEO – everything [...]
Filed under: SEO by Frank Salatto
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ShareThis past week, Google reported that they had rolled out some algorithmic changes aimed at decreasing the visibility of low quality sites and increasing the visibility of high quality sites: “This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content from other websites or sites that are [...]
Filed under: Content, SEO, Web site by Jiyan
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Share (Photo – Flickr Creative Commons: Yandle) When you publish a news release, you have to win two types of readers with your first paragraph: your human readers, and search engines. For the latter, links are the way to go. Google places a high value on links in the first paragraph of a release. But [...]
Filed under: SEO, Tips and Tricks by Frank Salatto
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Share On Thursday, January 20th, independent consultant and SEO specialist Tom Pick joins #prwebchat to talk about the concept of Webbiquity and how to do it. What is Webbiquity? Well, by Tom’s definition, it is “1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on [...]
Filed under: SEO, Social Media by Stacey Acevero
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Share“Year in review” – those three little words yield about 65 million search results in Google. It’s understandable, since the year’s end affords us a moment to pause and reflect about the time that has just past. We’re big proponents of multimedia. As we wrote on this post for Erik Bratt and his Engage Social [...]
Filed under: Multimedia, SEO by Frank Strong
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Share Some say press releases are dead; others counter press releases aren’t dead. Still others offer new names for the press release: news releases, multimedia release, and social media release, for example. There are many view points with merit on the topic. For example, Lou Dubois of Inc. Magazine wrote an interesting article on this [...]
Filed under: Media Relations, Multimedia, SEO by Frank Strong
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ShareYou know how to push your news out to the world, but do you know how to pull the world to your news? It’s far easier than it sounds to get seen, get read, and get people talking about you. Lisa Buyer, President and CEO of Interactive PR and SEO specialists The Buyer Group told [...]
Filed under: SEO, Small Business, Social Media, Strategy, Tips and Tricks, Visibility by Stacey Acevero
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ShareBrigham Young University national news director and independent media relations coach Michael Smart took to his TweetDeck to tell us the most effective ways to gain national media coverage when pitching and writing press releases. Michael has achieved placement of full stories about his organization and clients in the Wall Street Journal, New York Times, [...]
Filed under: Media Relations, Multimedia, SEO, Small Business, Social Media, Strategy, Success Stories, Tips and Tricks, Visibility by Stacey Acevero
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ShareWhat’s important when it comes to evaluating your online visibility? Making sure your locals can find you first! Starting with local search results can help bridge the gap to being found by folks all over the country in the near future. Here are our top ten things that should be on your local visibility to-do [...]
Filed under: Content, SEO, Small Business, Social Media, Strategy, Tips and Tricks, Visibility, Web site by Stacey Acevero
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