ShareWell, you knew it would happen.  Just when you thought you had your small business marketing efforts on Facebook figured out, the channel has changed the playing field – again. This time the changes will significantly alter how marketers will present their Facebook brand pages so it’s important to get up to speed quickly.  Of [...]

Filed under: Small Business, Social Media by Stacey Acevero
View Comments

ShareJust for fun, answer two questions to test your small business marketing social media IQ – What percentage of Internet users like or follow a product to receive special offers and rewards? What percentage of brands believe their customers are looking for those rewards and offers for liking and following them? The answers, according to [...]

Filed under: Marketing, Small Business by Stacey Acevero
View Comments

ShareIf you’re like 40% of the American public, chances are you are working on improving your relationship with your treadmill in order to keep your top New Year’s resolution.  However, don’t stop with just one.  With January in the rear view mirror and the rest of 2012 still in front of you, now is the [...]

Filed under: Marketing, Small Business by Stacey Acevero
View Comments

ShareWe’ve all heard the saying, “You can learn from your mistakes”.  The adage is undoubtedly true and much easier to apply when the mistakes you’re learning from were actually made by someone else.   A cautionary tale can be a valuable learning tool when taken to heart. Recently, Netflix became one of said cautionary tales.  Their [...]

Filed under: Marketing, Small Business by Stacey Acevero
View Comments

ShareTake one look at this video about B’s purses and you’ll be surprised by the very first words you hear: only 3 percent of woman-owned businesses reach the million dollar revenue mark.” It goes without saying that those businesses that do reach $1 million are something special – and B’s Purses is no exception.  This [...]

Filed under: Marketing, Small Business by Stacey Acevero
View Comments

Share Whether giving a speech, developing a presentation or writing a white paper, incorporating quotes from a famous writer or personality can be a great way for marketers to grab their audience’s attention. Leveraging quotes can also help overcome writer’s block. Here are 5 sites to help you find relevant, amusing and inspirational business quotes. [...]

Filed under: Small Business, Tips and Tricks by Stacey Acevero
View Comments

Share What comes after Black Friday and before Cyber Monday? It’s Small Business Saturday and we’re supporting it full-force because we love small biz! So what is Small Business Saturday? It’s super simple–”a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. On November 26, we’re asking millions of people [...]

Filed under: Small Business by Stacey Acevero
View Comments

SharePress releases are an obvious choice as part of a solid small business marketing plan.  They are quick and easy ways to get your word out.  The problem is hundreds of press releases are sent every day.  It’s a constant fight for readers’ attention and only the most creative marketers succeed. Looking for ways to [...]

Filed under: Marketing, Multimedia, Small Business by Stacey Acevero
View Comments

ShareOf all the ways the Internet has changed our world, one of the most significant effects is how it has leveled the business playing field.  In the past, small businesses had little chance of keeping up with corporate giants in terms of marketing clout, but today the ability to reach and influence audiences is much [...]

Filed under: Public Relations, Small Business by Stacey Acevero
View Comments

ShareYou walk out of the house in the morning, unlock the doors to your car, and hop in. You adjust your seat, check your mirrors, and put your keys in the ignition. Slowly, you pull out of the driveway and soon enough, you’re cruising at a comfortable speed down the highway. The checklist that goes [...]

Filed under: Small Business by Stacey Acevero
View Comments