ShareWe’ve all heard the saying, “You can learn from your mistakes”. The adage is undoubtedly true and much easier to apply when the mistakes you’re learning from were actually made by someone else. A cautionary tale can be a valuable learning tool when taken to heart. Recently, Netflix became one of said cautionary tales. Their [...]
Filed under: Marketing, Small Business by Stacey Acevero
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ShareTake one look at this video about B’s purses and you’ll be surprised by the very first words you hear: only 3 percent of woman-owned businesses reach the million dollar revenue mark.” It goes without saying that those businesses that do reach $1 million are something special – and B’s Purses is no exception. This [...]
Filed under: Marketing, Small Business by Stacey Acevero
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Share Whether giving a speech, developing a presentation or writing a white paper, incorporating quotes from a famous writer or personality can be a great way for marketers to grab their audience’s attention. Leveraging quotes can also help overcome writer’s block. Here are 5 sites to help you find relevant, amusing and inspirational business quotes. [...]
Filed under: Small Business, Tips and Tricks by Stacey Acevero
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Share What comes after Black Friday and before Cyber Monday? It’s Small Business Saturday and we’re supporting it full-force because we love small biz! So what is Small Business Saturday? It’s super simple–”a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. On November 26, we’re asking millions of people [...]
Filed under: Small Business by Stacey Acevero
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SharePress releases are an obvious choice as part of a solid small business marketing plan. They are quick and easy ways to get your word out. The problem is hundreds of press releases are sent every day. It’s a constant fight for readers’ attention and only the most creative marketers succeed. Looking for ways to [...]
Filed under: Marketing, Multimedia, Small Business by Stacey Acevero
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ShareOf all the ways the Internet has changed our world, one of the most significant effects is how it has leveled the business playing field. In the past, small businesses had little chance of keeping up with corporate giants in terms of marketing clout, but today the ability to reach and influence audiences is much [...]
Filed under: Public Relations, Small Business by Stacey Acevero
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ShareYou walk out of the house in the morning, unlock the doors to your car, and hop in. You adjust your seat, check your mirrors, and put your keys in the ignition. Slowly, you pull out of the driveway and soon enough, you’re cruising at a comfortable speed down the highway. The checklist that goes [...]
Filed under: Small Business by Stacey Acevero
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ShareSmall biz owners, start-ups and entrepreneurs won’t want to miss this one: Another great guest will be joining us this week on #PRWebChat to share some tips on how to be the best small business you can be. We’re talking social media for social good, mistakes not to make and traits you need to possess [...]
Filed under: Small Business by Stacey Acevero
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ShareSocial media monitoring of Twitter and Facebook? Check. Integration and posting to social media platforms from the suite? Check. Help a Reporter Out (HARO) publicity alerts when a reporter is looking for you? Check. PRWeb press releases? Check. Marketing suggestions? Check. Analytics? Check-mate. Vocus Marketing is an all-in-one cloud-based software suite that helps you attract [...]
Filed under: Marketing, Small Business by Stacey Acevero
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ShareA recent conversation on Twitter about online PR for small businesses with PR, social media and marketing pros revealed much about branding, viral videos and converting customers online. Who knew six little questions could yield so much awesome info? Check out these great tips below:
Filed under: Public Relations, Small Business by Stacey Acevero
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