ShareAmerican poet and essayist Ralph Waldo Emerson once said, “All life is an experiment. The more experiments you make the better.” This principle is something that small business owners Matt Buchan and Alex Garcia kept in mind in 2008 when they decided to buy and make over a salon on Capitol Hill in Seattle. Their [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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ShareAs you likely already know, LinkedIn is a social networking site catered towards those in the business community. People are constantly posting, referring, sharing, and commenting. One very important interactive facet of LinkedIn is their groups – usually focused towards a certain topic within an industry. With over a million groups available, there’s a lot [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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ShareLike it or not, Facebook has changed its news feed again. This time, they’re rolling out a series of changes that hand the online marketing world what they’ve long desired: a new way to stand out. This news should perk the ears of small business marketing professionals looking to extend their social networking reach in [...]
Filed under: Marketing, Social Media by Stacey Acevero
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ShareTrying to find the right equation for your online marketing? The magic formula for everything from creating blogs and expanding your social networks to crafting compelling content and choosing the best press release distribution services is a constantly moving target that marketers need to stay on top of. For a little inspiration, take a page [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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Share“I have spent my years at Facebook pouring my heart and soul into innovating and pushing the media industry forward by introducing new concepts around live, social participatory viewing that the industry has since adopted–I’ve decided my time at Facebook is coming to a close.” – Randi Zuckerberg With those words, Randi Zuckerberg ended a [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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ShareWe’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, Director of Social Media Strategy for Likeable Media. Likeable Media is a social media and word of mouth marketing firm with over 200 clients that is the #118 fastest growing company according to the Inc [...]
Filed under: Social Media, Strategy by Stacey Acevero
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ShareIf you don’t think lifetime value for your biz can be achieved from social media, think again. Social media prodigy Aaron Lee is an internet marketer and social media consultant who not only gives great advice, he has a huge following from people just waiting to read his next blog (now that’s dedication). Some of [...]
Filed under: Social Media by Stacey Acevero
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ShareStrategy can be a scary word to small businesses–especially social media strategy. What platforms should you be on? Where should you start? How do you increase your fan base? What’s the value? In addition to Vocus’ free Social Media Strategy Tool that helps you create a strategy in six steps, we brought in the Director [...]
Filed under: Social Media, Strategy by Stacey Acevero
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ShareIt was a big week in social media with the announcement of the new Facebook changes such as the new timeline, profile and real-time news ticker. Here are the articles you need to read in order to keep up: How to Enable the New Facebook Timeline Now (Mashable) You’ve been hearing about all the wonderful [...]
Filed under: Social Media by Stacey Acevero
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ShareSocial media buzz has been absolutely tremendous this week with the release of much-anticipated changes to Facebook. Mashable does a good job of covering all of the Facebook updates on their site, but we also wanted to share a more visual look at the changes. We found some Facebook user videos on YouTube covering all the changes [...]
Filed under: Social Media by Stacey Acevero
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