ShareWell, you knew it would happen.  Just when you thought you had your small business marketing efforts on Facebook figured out, the channel has changed the playing field – again. This time the changes will significantly alter how marketers will present their Facebook brand pages so it’s important to get up to speed quickly.  Of [...]

Filed under: Small Business, Social Media by Stacey Acevero
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ShareEver been around one of those people who talks and talks and talks but never takes time to listen?  It’s certainly not a way to maintain friendships…or manage your PR and social media, either. To be fair, many small business marketers are so focused on getting the word out because they’ve been conditioned to initiate [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareWith new social networks seemingly popping up daily, the social landscape can feel a little bit like a zoo. Where should you spend your time and which ‘exhibits’ deserve a closer look? Take a trip through the social media zoo! (Click to expand)

Filed under: Social Media by Stacey Acevero
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ShareYou may have noticed the signs before now, perhaps your pitches haven’t resulted in stories, your online press releases have languished in the digital atmosphere or that journalist you thought dug you really doesn’t. If any of those things are happening to you, we’re here to provide a painless intervention that can put your PR [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareIn addition to giving us a whole new channel of communication, Twitter has also revolutionized the way we craft content.  No longer can PR pros depend only upon their 500 word press releases online. Now they must create headlines for press releases that grab attention immediately – in 140 characters or less. Twitter followers are [...]

Filed under: Social Media, Tips and Tricks by Stacey Acevero
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ShareAmerican poet and essayist Ralph Waldo Emerson once said, “All life is an experiment. The more experiments you make the better.” This principle is something that small business owners Matt Buchan and Alex Garcia kept in mind in 2008 when they decided to buy and make over a salon on Capitol Hill in Seattle. Their [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareAs you likely already know, LinkedIn is a social networking site catered towards those in the business community. People are constantly posting, referring, sharing, and commenting. One very important interactive facet of LinkedIn is their groups – usually focused towards a certain topic within an industry. With over a million groups available, there’s a lot [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareLike it or not, Facebook has changed its news feed again. This time, they’re rolling out a series of changes that hand the online marketing world what they’ve long desired: a new way to stand out. This news should perk the ears of small business marketing professionals looking to extend their social networking reach in [...]

Filed under: Marketing, Social Media by Stacey Acevero
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ShareTrying to find the right equation for your online marketing?  The magic formula for everything from creating blogs and expanding your social networks to crafting compelling content and choosing the best press release distribution services is a constantly moving target that marketers need to stay on top of. For a little inspiration, take a page [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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Share“I have spent my years at Facebook pouring my heart and soul into innovating and pushing the media industry forward by introducing new concepts around live, social participatory viewing that the industry has since adopted–I’ve decided my time at Facebook is coming to a close.” – Randi Zuckerberg With those words, Randi Zuckerberg ended a [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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