Don’t use a one-size-fits-all approach when sharing company news on social media. The different features and formats of each social network create unique expectations and forms for content. Rather than cut and paste, tell the same story in platform-specific ways to generate the best results on each network. Here’s how to optimize your news for [...]
Filed under: Social Media by Stacey Acevero
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Unhappy customers, competitors, disgruntled employees. Social media gives all of your haters a voice and the damage can be permanent. Are you ready to protect your brand online? Discover how to stay cool during flame wars, silence social screaming matches, and minimize lasting damage with Andrea Weckerle, author of Civility in the Digital Age. Join Andrea [...]
Filed under: Social Media, Tips and Tricks by Stacey Acevero
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Did you know that Pinterest delivers more web referrals than Google+, LinkedIn and YouTube combined? Pin down your perfect strategy for Pinterest success with Jennifer Evans Cario, marketing consultant and author of Pinterest Marketing: An Hour A Day. Learn to identify the right tactics, measure your ROI and optimize your content for social media’s most valuable [...]
Filed under: Social Media by Stacey Acevero
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Have you published a news release about your business lately? Don’t stop there: it’s time to harness the power of Twitter to get your story seen and shared. With millions of users and easy sharing, Twitter is the perfect vehicle for spreading the word about your story. Making a splash on Twitter can bring you [...]
Filed under: Social Media by Stacey Acevero
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Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, get an oil change and everything in-between. Search uses an algorithm that leverages a person’s social connections with brands and businesses to source results. As well as answering a user’s query, Graph Search offers third-party recommendations from trusted sources [...]
Filed under: SEO, Social Media by Stacey Acevero
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Twitter announced the release of its new standalone iOS video-sharing app last week after previously acquiring Vine last week. Offering 6-second embeddable video snippets, the service has already been unofficially dubbed Twitter’s “Instagram for video.” Dom Hoffman, co-founder and general manager of Vine, describes the service as “being about abbreviation – the shortened form of something [...]
Filed under: Social Media by Jason Konopinski
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The New Year is a time for resolutions and predictions. This is especially true when it comes to social media. As a fast-evolving area of marketing, businesses need to pay attention to social media trends to make sure they’re interacting with customers effectively. Here are three social media trends to look out for in 2013:
Filed under: Social Media by Stacey Acevero
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The hardest part of social media marketing is knowing who’s ready to buy – unless you can spot Buying Signals, the tweets that identify your potential customers. Join Vocus for Buying Signals: The Key to Social Media Sales, a webinar with You Mon Tsang, SVP Product, on January 24th at 2:00 pm ET. You Mon will [...]
Filed under: Social Media, Strategy by Stacey Acevero
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Small businesses face several hurdles in today’s world, such as the economy, competition from bigger brands, staying relevant, and on. Many small business owners recognize how critical social media could be for their business, yet they either let their uncertainties cripple them or they don’t even know where to begin. Small business owners’ social media [...]
Filed under: Social Media, Strategy by Laura Spaventa
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Coming up with creative content week in and week out for social media can be a real scare. As the community manager of HARO, I feel the pain businesses endure as they wrack their brains on how to engage audiences and provide valuable information without sounding and looking redundant. Fear not! The holidays are here [...]
Filed under: Social Media by Laura Spaventa
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