ShareWe’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, Director of Social Media Strategy for Likeable Media. Likeable Media is a social media and word of mouth marketing firm with over 200 clients that is the #118 fastest growing company according to the Inc [...]

Filed under: Social Media, Strategy by Stacey Acevero
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ShareIf you don’t think lifetime value for your biz can be achieved from social media, think again. Social media prodigy Aaron Lee is an internet marketer and social media consultant who not only gives great advice, he has a huge following from people just waiting to read his next blog (now that’s dedication). Some of [...]

Filed under: Social Media by Stacey Acevero
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ShareStrategy can be a scary word to small businesses–especially social media strategy. What platforms should you be on? Where should you start? How do you increase your fan base? What’s the value? In addition to Vocus’ free Social Media Strategy Tool that helps you create a strategy in six steps, we brought in the Director [...]

Filed under: Social Media, Strategy by Stacey Acevero
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ShareIt was a big week in social media with the announcement of the new Facebook changes such as the new timeline, profile and real-time news ticker. Here are the articles you need to read in order to keep up: How to Enable the New Facebook Timeline Now (Mashable) You’ve been hearing about all the wonderful [...]

Filed under: Social Media by Stacey Acevero
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ShareSocial media buzz has been absolutely tremendous this week with the release of much-anticipated changes to Facebook. Mashable does a good job of covering all of the Facebook updates on their site, but we also wanted to share a more visual look at the changes. We found some Facebook user videos on YouTube covering all the changes [...]

Filed under: Social Media by Stacey Acevero
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SharePhew…that title was a mouthful. Inspired by the latest post from Social Media Examiner, instead of telling you five reasons why you should “like” our PRWeb Facebook page, we’d like to recommend six PR pages on Facebook that we think are of great value (and hope you like us there too!). But, in case you [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareSocial media. Sure, it’s a fun way to find, create and share information, but are you doing it right? The point of social media marketing is to use platforms such as Twitter, Facebook and Linkedin to get your information to your preferred audience in order to increase your credibility and the chances they will use [...]

Filed under: Content, Marketing, Social Media by Stacey Acevero
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ShareEvery business wants to be the “next big thing.” But only you will have the tools to make that dream a reality after reading these six tips from marketing consultant and social entrepreneur Ryan Lee Cox: You say your life + biz is all about the relationships you make. How can relationships make your biz [...]

Filed under: Small Business, Social Media by Stacey Acevero
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ShareYou’ve created and distributed your press release, but now what? Well, social media can take it to the next level. Cassie Pean, PR manager at Vocus was our guest on #PRWebchat this week and talked about some ways to put the pedal to the metal when it comes to online news releases: Brand spankin’ new [...]

Filed under: Social Media, Tips and Tricks by Stacey Acevero
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ShareCan you believe that people now spend 25% of their time online using social sites like Facebook and Twitter? Search engines have integrated social signals into their ranking systems, and marketers have also re-tooled their strategies and budgets to include social sites like Facebook and Twitter. Social signals are harder to game and therefore are [...]

Filed under: SEO, Social Media by Stacey Acevero
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