—-> Note: This post is an x-post from the Vocus blog. She wanted the job. That much was clear when she came into interview of the job. She brought a book with her. It was dog-eared, tabbed and highlighted to the extent it was clear the book was well used. She was brimming with enthusiasm, [...]
Filed under: Social Media by Frank Strong
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Are you using social media platforms to augment your PR efforts? If not, consider these PR tips for the two most popular social media sites: Facebook and Twitter: 1) A press release can be tweeted in 140 character snippets on Twitter. Bite-sized segments can entice your audience to click and read more. 2) Twitter can [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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For those small business marketers who feel their PR and social media efforts have lost their luster, we’ve got a much-needed boost for your creative engines. It isn’t easy separating yourself from the crowd when it comes to crafting head-turning content on a long-term basis, especially when you consider that the corporate giants vying for [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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This month’s free Vocus webinar features marketing expert, college professor and power influencer Mark Schaefer sharing his insight on how to become a Twitter master. If you’re a novice or looking to up your Twitter strategy, we highly encourage you to attend! It takes place on Wednesday, September 12th at 2:00 p.m. ET. The webinar [...]
Filed under: Social Media, Tips and Tricks by Stacey Acevero
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Today’s blog comes as a guest post from Eliza Morgan, a very active participant in the PRWeb community. Every one of us has used online forums for various reasons. They are great spaces to search for information, ask and answer questions, converse about niche topics, and comment on particular online content. However, not many bloggers [...]
Filed under: Social Media, Strategy by Stacey Acevero
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Shiny and new yes, Pinterest has caught the eye of many a marketer looking to extend the reach of their brand online. Having shattered the record of the fastest adopted social media platform in history, there are over 250 brands on Pinterest showing off their retail items and services. We’ve already established how important social [...]
Filed under: Marketing, Social Media by Stacey Acevero
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Note: Today’s post is a guest post by Francesca StaAna, a very active member in the PRWeb community. There’s an old adage that goes something like, “happiness is like perfume; you can’t sprinkle it on other people without getting a little on yourself.” The principle behind it is that if you want to be happy, then you should [...]
Filed under: Social Media by Stacey Acevero
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This is a guest post from Brendon O’Donovan, Product Marketing Manager at Vocus. I have a morning routine: alarm goes off, I reach for my phone, open e-mails, yep, the world’s still alive on that front. Open Facebook, ok, no zombie apocalypse yet. Ok, the world is right – well almost — time for coffee. [...]
Filed under: Facts and Figures, Social Media, User Experience by Stacey Acevero
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Back to the basics! We’ve chatted a bit already on how to create your Facebook brand page and add apps that attract new fans and drive engagement. Now, let’s talk a bit about best practices when posting to Facebook as your brand: 1) Pay attention to the dimensions of the images you upload. A blurry [...]
Filed under: Social Media by Stacey Acevero
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Guest post by Robyn Baitcher, of BrightWireInc. I work within a small editorial team at a company that publishes short, translated summaries of financial news for investment professionals. I spend my days swiftly editing copy, confidently changing and rearranging words in everything from market-moving news stories to marketing collateral. When it comes to writing, you [...]
Filed under: Social Media, Strategy by Stacey Acevero
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