ShareTo further your education on small business marketing, go no further than your favorite search engine. There are hundreds of blogs that cover multiple aspects of press release services, PR and online marketing – we’ve selected some of the best to help you stay on top of the latest news. 1. PR 2.0 – Brian Solis [...]
Filed under: Strategy by Stacey Acevero
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ShareWelcome to 2012 where the cultural trends will revolve around smartphones, minimalism through technology, a greener planet and a need for emotional connection with retailers (according to trend forecasting company WGSN). Within these topics small business marketers can find a host of B2B press release ideas for 2012. Here are 10 to get your inspirational [...]
Filed under: Strategy, Tips and Tricks by Stacey Acevero
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ShareThere’s a new battle raging in the world of online news releases: the battle between a release that is traditionally structured and simply works, and a release that captivates the reader with creative, new elements. Can they both exist as one? It’s 2012, people – and it’s time to do the whole “out with the [...]
Filed under: Content, Strategy by Stacey Acevero
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ShareFrom losing weight to recycling more, with a new year comes new beginnings. Press release service providers, PR professionals and small businesses have some of their own resolutions to focus on come 2012. Due to the evolution of the internet over the past decade, a plethora of tools are now available to small businesspeople that [...]
Filed under: Content, Strategy by Stacey Acevero
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ShareWe’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, Director of Social Media Strategy for Likeable Media. Likeable Media is a social media and word of mouth marketing firm with over 200 clients that is the #118 fastest growing company according to the Inc [...]
Filed under: Social Media, Strategy by Stacey Acevero
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ShareInspiration For Developing Your Own Buzz Marketing Campaign Hello marketers, are you ready to take your marketing efforts to the next level? To really launch a buzz marketing campaign? Take a look at your campaign; now look at the Old Spice campaign. Look at your campaign, now back to Old Spice. The Man Your Man [...]
Filed under: Strategy by Stacey Acevero
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ShareStrategy can be a scary word to small businesses–especially social media strategy. What platforms should you be on? Where should you start? How do you increase your fan base? What’s the value? In addition to Vocus’ free Social Media Strategy Tool that helps you create a strategy in six steps, we brought in the Director [...]
Filed under: Social Media, Strategy by Stacey Acevero
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Share#PRWebChat today features social media prodigy Aaron Lee. We’ll be be chatting about the new Facebook and other implications of social media for business. Join us on Twitter at 2pm EST by following @PRWeb and hashtag #prwebchat to take part in the conversation. We look forward to seeing you there! A little about Aaron: Aaron [...]
Filed under: Strategy by Stacey Acevero
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ShareAre you actively engaging in online reputation management (ORM) for your biz? Being proactive with ORM affords you choices of how or if you need to respond to a crisis situation. Being proactive about ORM also allows you to create content that otherwise might avoid a crisis situation. ORM is slowly seeping into the collective [...]
Filed under: Strategy by Stacey Acevero
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ShareRemember that kid on the playground that spread rumors about you, and you didn’t know it until you heard all of your classmates gossiping about you? Well that kid is all grown up, and is still lurking on social media. He and others could potentially ruin your brands reputation if you’re not actively listening and [...]
Filed under: Strategy by Stacey Acevero
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