Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Strategy by Laura Spaventa
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Strategy by Laura Spaventa
No Comments »
Mobile is predicted to overtake PCs for local search by 2015. More people are relying on smartphones and tablets for purchasing decisions. How can you be sure your business appears in their local search results? Here are three essential components of local mobile optimization:
Filed under: Strategy by Stacey Acevero
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Strategy by Laura Spaventa
No Comments »
The connection economy doesn’t respond well to industrialized, scalable, impersonal approaches. It demands a completely different approach to work: one that’s more personal, more vulnerable and more open. You might be able to fake it for a while, but real success comes from somewhere else. Join us on May 16th at 2:00 p.m. ET for this rare [...]
Filed under: Strategy by Stacey Acevero
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Earned media – publicity, social media buzz, rave reviews – is one of marketing’s most valuable assets, if you know how to get it. Unlock the door to massive buzz and great content for your brand with Todd Defren, CEO of SHIFT Communications, an original thought leader in the PR 2.0 space. Join us on May [...]
Filed under: Strategy by Stacey Acevero
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Strategy by Laura Spaventa
No Comments »
Communicators rely on outbound or ‘push’ marketing strategies to generate sales leads. However, customers are inundated with countless advertising messages every day. Inbound, or marketing by attraction, breaks through the clutter. The term “Inbound marketing” suggests creating valuable, engaging content and resources that pull customers to your brand organically. Examples include blogs, YouTube videos, social [...]
Filed under: Strategy by Stacey Acevero
No Comments »
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please [...]
Filed under: Strategy by Laura Spaventa
No Comments »
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]
Filed under: Strategy by Laura Spaventa
No Comments »
