Third-party publicity validates your brand, establishes trust with customers, and gets your message out cost-effectively. However, to make your business stand out, your publicity tactics must go beyond blasting journalists and bloggers with emails.  Use this new, free guide from Vocus to integrate strategic messaging, media relations, and thought leadership into a successful publicity campaign [...]

Filed under: Public Relations, Strategy by Stacey Acevero
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
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Online news releases are an extremely effective way to build your business by getting your story in front of journalists and bloggers. When combined with other channels and tools, however, the results can be even better. Email is an ideal partner for news releases. It allows you to deliver your news directly to journalists and [...]

Filed under: Media Relations, Strategy by Stacey Acevero
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Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
No Comments »

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
1 Comment »

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
No Comments »

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
No Comments »

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
No Comments »

We’ve all heard the old adage, “If at first you don’t succeed, try, try, try again.” It’s a nice sentiment, but there’s a better way to succeed in digital marketing. It’s called A/B testing, or split testing, and it helps you find the most effective marketing messages by experimenting with two versions and tracking the [...]

Filed under: Strategy by Stacey Acevero
1 Comment »