ShareHere are the best reads this week in PR, media relations and writing: 5) Email Press Release Optimization Circa 1999 (Adam Sherk) Adam’s press release writing rules still hold true over 10 years later in this revisit to a past blog of his. The proof is in the pudding…or, er…email: keep it short, don’t use [...]

Filed under: Strategy by Stacey Acevero
View Comments

Share In terms of branding, Twitter is a great way to develop your brand and interact with customers. Negative reactions from social media can cost brands dearly. If a brand is thought of to be controversial, then people are less likely to become asscociated with that brand. In the case of professional athletes, they are [...]

Filed under: Social Media, Strategy by Stacey Acevero
View Comments

ShareThis information is adapted and summarized from a recent webinar with Michael Stelzner over at Social Media Examiner. Check out their blog or follow them on Twitter for more awesome social media information. Change occurs rapidly in today’s world. Industries are constantly advancing, ideas keep expanding, products are morphing, and customers move on. The rate [...]

Filed under: Small Business, Social Media, Strategy by Stacey Acevero
View Comments

Share (Photo-Flickr Creative Commons: Stefan.erschwendner) LEWIS PR’s resident PR pro Adam Singer chatted with us on #prwebchat to tell us how to fuel our PR jetpacks. The power of PR is huge if you know how to deploy the right tactics. Luckily, Adam has some great ones to share. 1) In a world where every [...]

Filed under: Public Relations, Strategy by Stacey Acevero
View Comments

Share Great marketing is about creating experiences that build loyalty, according to Jim Joseph. It’s about getting people to fall in love with you so that when they want a product in your category, they consciously choose your brand, time and time again. Joseph, President of Lippe Taylor Brand Communications and Author of The Experience [...]

Filed under: Strategy, Tips and Tricks by Stacey Acevero
View Comments

Share In parts 1 and 2, we talked about brand awareness and community building as part of a social media marketing plan that any PR pro or small biz owner can use. Today, we’re talking about the benefits of having excellent customer service online: Customer service: (facilitating customer needs through reactive and proactive communications on and [...]

Filed under: Small Business, Social Media, Strategy by Stacey Acevero
View Comments

ShareOver the years, I’ve had countless conversations with PRWeb customers of all shapes and sizes and one thing I’ve noticed is that the first time most customers come up to bat, they swing for the fences.  What happens shortly thereafter often determines whether they become a lifelong customer or a one-off. Some first-timers hit home [...]

Filed under: Content, SEO, Small Business, Social Media, Strategy, Tips and Tricks, Visibility by Jiyan
View Comments

Share In part 1 of the series, we discussed how to establish goals for your company brand and how to measure the value of your branding and public awareness efforts through social media. Here is the second facet of social media marketing: Community building: (growing an audience of advocates for your product or content to [...]

Filed under: Small Business, Social Media, Strategy by Stacey Acevero
View Comments

Share (Photo – Flickr Creative Commons: A200Wells) Social media marketing aides branding and awareness, builds community, provides customer service opportunities, allows for research, development and collaboration, and offers direct sales opportunities. Individuals and brands are using social media for all of the above as well as for customer growth, loyalty and acquisition. The clincher? You [...]

Filed under: Small Business, Strategy by Stacey Acevero
View Comments

Share Our #prwebchat with Janet Aronica proved to one of our most fun this week as we talked about building communities online. Janet is the community manager for OneForty, the social business hub and a buyer’s guide for social media tools. In addition to being a community manager for OneForty, Janet also blogs about social media, [...]

Filed under: Social Media, Strategy, Tips and Tricks by Stacey Acevero
View Comments