There are many types of content that businesses can use for content marketing. Which types are best for promoting your small business could vary depending on the products or services offered and the consumers targeted. PRWeb has created this matrix to show how different types of content can appeal to different consumers and offers facts [...]

Filed under: Content, Small Business by Stacey Acevero
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Back to the basics! We’ve chatted a bit already on how to create your Facebook brand page and add apps that attract new fans and drive engagement. Now, let’s talk a bit about best practices when posting to Facebook as your brand: 1)      Pay attention to the dimensions of the images you upload. A blurry [...]

Filed under: Social Media by Stacey Acevero
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There are hundreds of millions of blogs floating around the Internet today, and sifting through them to find the best content around takes time.  However, once you have a solid list, perusing the content from week to week can provide us with a mountain of marketing ideas. We’ve taken a chop at helping narrow down [...]

Filed under: Small Business by Frank Strong
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On this day in 1564, William Shakespeare was born. The great English dramatist and poet wrote 38 plays throughout his short lifetime that have been worldwide specimens of learning into present day, nearly 400 years later. Why is this? In a million words written over 20 years, he captured the full range of human emotions and [...]

Filed under: Content by Stacey Acevero
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What catches our attention when it comes to press releases we love? Often times, we tweet cool client press releases that catch our eye in the Twitter stream or in the News Center on PRWeb.com. Think about it: what catches your attention or leaps out at you during a long day of streaming, continuous information? [...]

Filed under: Tips and Tricks by Stacey Acevero
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A Twitter buddy of mine influenced me to take the triggering tidbits blogger challenge and I must say that it has worked wonders for my creativity! I recommend trying this exercise for anyone who needs a spark of creativity to create content, whether it is a press release, a blog post or more. Here’s how [...]

Filed under: Public Relations, Tips and Tricks by Stacey Acevero
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(Photo—Flickr Creative Commons: andyp uk) Our latest #prwebchat on Twitter welcomed blogging and personal branding pro Erik Deckers chatting with us on the real reasons why we should blog. Even if you’re not a writer, we strongly believe that it is important to have some sort of blog on the Web. Just start small! Here’s [...]

Filed under: Content, Public Relations, Small Business, Social Media, Tips and Tricks by Stacey Acevero
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This is a guest post from marketing executive and blogger Tom Johansmeyer. Johansmeyer is the group marketing director at The Cross Border Group, which publishes IR magazine and Corporate Secretary. He has written about social media for SocialTimes, PR Daily, Business Insider and The Huffington Post. “What happens if someone says something stupid?”

Filed under: Public Relations, Social Media, Visibility by Stacey Acevero
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Want to know the real reasons why you should blog? Personal branding expert and pro blogger Erik Deckers will tell us why and answer your questions in this week’s #prwebchat on Twitter. Follow along in a TweetDeck column or visit Tweetgrid.com to join in on the conversation from 2:00-3:00pm EST on Thursday, May 12, 2011. [...]

Filed under: Content, Public Relations, Tips and Tricks by Stacey Acevero
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Wondering which posts you missed this week? Here are our favorites on PR, marketing, social media and customer service, in case you missed ‘em. 10 Kickass Ways to Use Humor for Your Internet Marketing Success from Monkeydo Marketing Despite the successes of humor in advertising, we don’t hear about implementing this strategy very much in [...]

Filed under: Small Business, Social Media, Tips and Tricks by Stacey Acevero
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