The most effective social media marketing is free. Do small things that delight your customers, and you’ll create an army of enthusiastic online marketers, says HARO founder Peter Shankman. Register today to make customers happier, get them talking and turn them into evangelists for your brand. What’s not to love? On April 17th at 2:00 PM [...]
Filed under: Marketing, Tips and Tricks by Stacey Acevero
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Did you know that Pinterest delivers more web referrals than Google+, LinkedIn and YouTube combined? Pin down your perfect strategy for Pinterest success with Jennifer Evans Cario, marketing consultant and author of Pinterest Marketing: An Hour A Day. Learn to identify the right tactics, measure your ROI and optimize your content for social media’s most valuable [...]
Filed under: Social Media by Stacey Acevero
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The Internet loves a good crisis. It thrives on the conflict, the emotionally charged arguments, the perception that some innocent person was maligned and mistreated by a big brand with social media fanning the flames – and the reality is that you’ll never hear about a well-managed issue. So what happens when the brand is [...]
Filed under: User Experience by Jason Konopinski
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Business expert Julianna Davies’ insights on common branding errors and how to avoid them, featured below, should be of particular interest to PRWeb readers. Our sister company iContact has covered the perks of strong brand identification before, but the flip side is also important — particularly online, as Juliana describes. Julianna has previously published on [...]
Filed under: Marketing, Small Business by Stacey Acevero
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The press release has evolved, and so have the people that view them. It’s a truth all us PR and marketing professionals have known for a while. It no longer takes only a catchy title to catch a consumer or media member’s attention these days – you need more to stand out amongst the static. [...]
Filed under: Strategy by Stacey Acevero
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Today’s blog comes as a guest post from Eliza Morgan, a very active participant in the PRWeb community. Every one of us has used online forums for various reasons. They are great spaces to search for information, ask and answer questions, converse about niche topics, and comment on particular online content. However, not many bloggers [...]
Filed under: Social Media, Strategy by Stacey Acevero
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This is a guest post by our Director of Product Management at Vocus, Natalia Dykyj. Businesses all around the world share one inexorable challenge – how to reach and engage new (and existing) audiences. With the proliferation of new technologies, media platforms, social networks, and other methods for sharing and receiving information, there are a [...]
Filed under: News Release Features, SEO by Stacey Acevero
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Back to the basics! We’ve chatted a bit already on how to create your Facebook brand page and add apps that attract new fans and drive engagement. Now, let’s talk a bit about best practices when posting to Facebook as your brand: 1) Pay attention to the dimensions of the images you upload. A blurry [...]
Filed under: Social Media by Stacey Acevero
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“Don’t just talk about how awesome you are – BE more awesome.” –Peter Shankman, Vocus’ small biz evangelist at the recent users conference. It’s true. Have you ever believed someone who was self-absorbed, narcissistic and boasted about themselves 24/7? We didn’t think so. Having customers talk about your products and services positively online is a [...]
Filed under: Strategy by Stacey Acevero
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Just for fun, answer two questions to test your small business marketing social media IQ – What percentage of Internet users like or follow a product to receive special offers and rewards? What percentage of brands believe their customers are looking for those rewards and offers for liking and following them? The answers, according to [...]
Filed under: Marketing, Small Business by Stacey Acevero
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