A timely, well written press release with a snappy headline that draws in readers might get 2,500 page reads. That’s a good metric when considering that’s 2,500 people that found the content so compelling, they spent a couple minutes reading it. Andrea Pedersen has exceeded that benchmark by an order of magnitude: a press release [...]
Filed under: Content, Small Business, Success Stories by Frank Strong
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Ever hear the expression, “the whole is greater than the sum of the parts.” We think this perfectly describes the essence of integrated marketing. Tactics alone can drive results, but when they are used in conjunction, they can drive even better results. Matt Landau is a case in point. Matt is a writer, online marketer, [...]
Filed under: Marketing, Small Business by Frank Strong
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Can you remember the old days of the internet where marketing amounted to some banner ads and a website filled with keywords? While that might have been okay a decade ago, now online marketing strategies are much more complex. It can easily take a team of specialized professionals to run a content marketing campaign. Not [...]
Filed under: Content, Marketing by Stacey Acevero
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An organization’s purpose for creating content often starts with outcomes important to the organization itself; search visibility, site traffic and inquiries. Fair enough, everyone wants to be able to impact metrics with marketing activities. However, it’s easy to become so focused on metrics and forget what the audience wants. Let me give you an example. [...]
Filed under: Content, Marketing by Stacey Acevero
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Today’s guest post is from John W. Hayes, a Marketing Strategist and Contributing Author at Vocus, where he specializes in Email Marketing and Social Media Marketing for Small and Medium-sized businesses. If you are looking to extend your marketing reach beyond your email marketing list and network of social media followers, an online news release distributed via a service like [...]
Filed under: Content by Stacey Acevero
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The question of whether or not to join the content revolution is a no-brainer. The relevant question now is exactly how to make that happen to your greatest advantage. Savvy entrepreneurs and small business marketers in today’s hotly competitive marketplace don’t agree on much, but they do concur on several “go to” tools for getting [...]
Filed under: Content, Small Business by Stacey Acevero
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Imagine you just sold your huge country house and moved into a city condo. You’ve got a cat that’s spent most of his time outside and now he’s relegated to the role of housecat. Problem is, he’s used to scratching on every tree on your property and now all he has is your furniture. What [...]
Filed under: Marketing, SEO by Stacey Acevero
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There are a lot of ways to boost your business. You can provide high quality products and services, and you can build your brand with creative and engaging content and small business marketing tactics but to set yourself apart from the competition you shouldn’t neglect building strong relationships with consumers via community engagement. Philanthropic involvement [...]
Filed under: Content, Small Business, Social Media by Stacey Acevero
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As the nation prepares to celebrate the anniversary of Independence Day, we started thinking about some 4th of July traditions and how they can help inspire creative content marketing. Luckily for us, we didn’t have to look far to find some stellar press release examples. Here are 4 Fun 4th of July Press Releases (try [...]
Filed under: Content, PRWeb Picks by Stacey Acevero
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Ideas – that’s one of the top questions I hear when out and about or chatting with customers. Coming up with ideas for your next PRWeb release can be a daunting challenge for the small business marketer with so many daily tasks competing for your attention. One way to tackle the challenge it to take [...]
Filed under: Content, Small Business by Frank Strong
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