ShareWe’re chatting about B2B marketing basics for your biz with Ken Rosen, managing partner at Performance Works on #PRWebchat tomorrow! We’ll be covering topics like finding your target market, how to make your product dazzle, figuring out what your customers value, and how this all relates to PR. Ken has 20 years’ experience in sales, marketing [...]

Filed under: Marketing, Public Relations by Stacey Acevero
View Comments

Share Great marketing is about creating experiences that build loyalty, according to Jim Joseph. It’s about getting people to fall in love with you so that when they want a product in your category, they consciously choose your brand, time and time again. Joseph, President of Lippe Taylor Brand Communications and Author of The Experience [...]

Filed under: Strategy, Tips and Tricks by Stacey Acevero
View Comments

Share In parts 1 and 2, we talked about brand awareness and community building as part of a social media marketing plan that any PR pro or small biz owner can use. Today, we’re talking about the benefits of having excellent customer service online: Customer service: (facilitating customer needs through reactive and proactive communications on and [...]

Filed under: Small Business, Social Media, Strategy by Stacey Acevero
View Comments

Share Our #prwebchat with Janet Aronica proved to one of our most fun this week as we talked about building communities online. Janet is the community manager for OneForty, the social business hub and a buyer’s guide for social media tools. In addition to being a community manager for OneForty, Janet also blogs about social media, [...]

Filed under: Social Media, Strategy, Tips and Tricks by Stacey Acevero
View Comments

Share (Photo – Flickr Creative Commons: jessicatam) Customer service is facilitating customer needs through reactive and proactive communications on and off line. Good online customer service practices include increasing positive and decreasing negative sentiment, figuring out how to perform better on customer satisfaction surveys and learning how to use social media channels such as Twitter [...]

Filed under: Strategy, Tips and Tricks by Stacey Acevero
View Comments