ShareNeed to attract more customers on search engines? Think negative, says business blogging expert, “Sales Lion” Marcus Sheridan.  It’s a mode of thinking few have explored. Customers don’t just search for great reviews. They search for content that businesses don’t like to discuss: problems, pricing, bad feedback. So why not blog about it and attract [...]

Filed under: Content by Stacey Acevero
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ShareEver been around one of those people who talks and talks and talks but never takes time to listen?  It’s certainly not a way to maintain friendships…or manage your PR and social media, either. To be fair, many small business marketers are so focused on getting the word out because they’ve been conditioned to initiate [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareJust for fun, answer two questions to test your small business marketing social media IQ – What percentage of Internet users like or follow a product to receive special offers and rewards? What percentage of brands believe their customers are looking for those rewards and offers for liking and following them? The answers, according to [...]

Filed under: Marketing, Small Business by Stacey Acevero
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ShareIf you don’t think lifetime value for your biz can be achieved from social media, think again. Social media prodigy Aaron Lee is an internet marketer and social media consultant who not only gives great advice, he has a huge following from people just waiting to read his next blog (now that’s dedication). Some of [...]

Filed under: Social Media by Stacey Acevero
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ShareWe took a recipe from Blendtec and decided it was time to find out what ingredients blend to make the right marketing mix. After extensive grating and grinding, pulsing and pureeing together different marketing ingredients, we at PRWeb are serving up this tasty infographic of what to add and what to toss from your marketing mix.

Filed under: Marketing by Stacey Acevero
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ShareA recent conversation on Twitter about online PR for small businesses with PR, social media and marketing pros revealed much about branding, viral videos and converting customers online. Who knew six little questions could yield so much awesome info? Check out these great tips below:

Filed under: Public Relations, Small Business by Stacey Acevero
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Share Wondering which posts you missed this week? Here are our favorites on PR, marketing, social media and customer service, in case you missed ‘em. 10 Kickass Ways to Use Humor for Your Internet Marketing Success from Monkeydo Marketing Despite the successes of humor in advertising, we don’t hear about implementing this strategy very much [...]

Filed under: Small Business, Social Media, Tips and Tricks by Stacey Acevero
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Share Great marketing is about creating experiences that build loyalty, according to Jim Joseph. It’s about getting people to fall in love with you so that when they want a product in your category, they consciously choose your brand, time and time again. Joseph, President of Lippe Taylor Brand Communications and Author of The Experience [...]

Filed under: Strategy, Tips and Tricks by Stacey Acevero
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Share In parts 1 and 2, we talked about brand awareness and community building as part of a social media marketing plan that any PR pro or small biz owner can use. Today, we’re talking about the benefits of having excellent customer service online: Customer service: (facilitating customer needs through reactive and proactive communications on and [...]

Filed under: Small Business, Social Media, Strategy by Stacey Acevero
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Share Our #prwebchat with Janet Aronica proved to one of our most fun this week as we talked about building communities online. Janet is the community manager for OneForty, the social business hub and a buyer’s guide for social media tools. In addition to being a community manager for OneForty, Janet also blogs about social media, [...]

Filed under: Social Media, Strategy, Tips and Tricks by Stacey Acevero
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