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Build Bigger Buzz with HARO: Free Peter Shankman Webinar!

October 17th, 2011

Share Are you using HARO (Help a Reporter Out)? If not, there’s never been a better time to start–and if you’re a current user, things are just getting better! We will always keep the free version of HARO–but we’ve added some new features to make it even easier to generate media buzz for your business. You [...]

Filed under: Media Relations by Stacey Acevero
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The Game Changer for Small Business is Finally Here

October 5th, 2011

ShareSocial media monitoring of Twitter and Facebook? Check. Integration and posting to social media platforms from the suite? Check. Help a Reporter Out (HARO) publicity alerts when a reporter is looking for you? Check. PRWeb press releases? Check. Marketing suggestions? Check. Analytics? Check-mate. Vocus Marketing is an all-in-one cloud-based software suite that helps you attract [...]

Filed under: Marketing, Small Business by Stacey Acevero
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HARO Premium? Yes Please!

September 27th, 2011

ShareToday is a big day as our parent company Vocus is announcing the release of HARO premium. We’ve kept the beloved free model and just added more ways for businesses like you to stand out from the crowd with your media pitches. “Today, getting in front of the media is harder than ever,” says Peter [...]

Filed under: Media Relations by Stacey Acevero
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All Hail Shankman!

September 7th, 2011

Share We’ve got some exciting news that we just couldn’t wait to share with you–our parent company, Vocus has just announced that Peter Shankman is joining us full time as a VP and small business evangelist! For those of who don’t know, Peter Shankman is the creator of HARO (Help a Reporter Out), which is [...]

Filed under: Small Business by Stacey Acevero
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Cheat Sheet: How to Pitch a National Journalist Part 2 – TV Edition

June 27th, 2011

ShareJust one mention on a nationally syndicated television show can blow your company into the stratosphere – it can increase sales, gain tons of new customers and clients, and even get your company acquired – which is why landing a nationally syndicated show is one of the most coveted PR coups in the world. But [...]

Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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Help a Reporter Out goes to School

January 31st, 2011

Share    Danny Kofke is not a PR professional.  He’s not a marketer.  He’s not a former journalist.  And yet he’s among the most successful sources among 100,000-plus members of the HARO community. What’s amazing is that Danny hasn’t merely secured a couple of media interviews by replying to HARO queries – he’s secured hundreds: [...]

Filed under: Updates by Frank Strong
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Party of the Year: Shankman’s 2010 Holiday Shindig for the Movers and Shakers of the Social Media World

December 20th, 2010

Share“You are not here because of your Klout score.” Words from Peter Shankman’s welcome speech at his fabulous 2010 holiday party at the Hudson Terrace in New York City. True to his word, the room was packed with not 250 top-tier executives or corporate suits, but those up and coming social media-lites like SavvyAuntie and [...]

Filed under: Social Media by Stacey Acevero
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Five Releases Peter Shankman Loves This Month

December 8th, 2010

ShareThis month’s top five releases come courtesy of HARO founder Peter Shankman, who dropped into PRWeb to wish us happy holidays. He’s a huge fan of skilful self-promotion – so what on PRWeb caught his eye? Florida Guide to Best Restaurants Is Not Only For Gourmet Food Lovers and Florida Tourists As a guy who’s [...]

Filed under: PRWeb Picks, Public Relations by Stacey Acevero
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How Social Media is Changing Self-Promotion

October 13th, 2010

ShareSomething awesome happened to you today. Maybe you got a promotion, acquired a new client, or finished creating a new product. So how do you share it? Nowadays, you might go straight to your favorite social media platform and tweet it, post a status update or write a news release. This is a perfect example [...]

Filed under: Multimedia, Small Business, Social Media by Stacey Acevero
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