ShareWell, you knew it would happen.  Just when you thought you had your small business marketing efforts on Facebook figured out, the channel has changed the playing field – again. This time the changes will significantly alter how marketers will present their Facebook brand pages so it’s important to get up to speed quickly.  Of [...]

Filed under: Small Business, Social Media by Stacey Acevero
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ShareJust for fun, answer two questions to test your small business marketing social media IQ – What percentage of Internet users like or follow a product to receive special offers and rewards? What percentage of brands believe their customers are looking for those rewards and offers for liking and following them? The answers, according to [...]

Filed under: Marketing, Small Business by Stacey Acevero
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ShareOn January 18, more than 115,000 websites went black in protest of two bills working their way through Congress that would have had the power to destroy the internet as we know it. The Stop Online Piracy Act (SOPA) or Protect IP Act (PIPA) could have very well spelled the end or at least great [...]

Filed under: Content, Marketing by Stacey Acevero
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ShareIf you’re like 40% of the American public, chances are you are working on improving your relationship with your treadmill in order to keep your top New Year’s resolution.  However, don’t stop with just one.  With January in the rear view mirror and the rest of 2012 still in front of you, now is the [...]

Filed under: Marketing, Small Business by Stacey Acevero
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ShareTake one look at this video about B’s purses and you’ll be surprised by the very first words you hear: only 3 percent of woman-owned businesses reach the million dollar revenue mark.” It goes without saying that those businesses that do reach $1 million are something special – and B’s Purses is no exception.  This [...]

Filed under: Marketing, Small Business by Stacey Acevero
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ShareAmerican poet and essayist Ralph Waldo Emerson once said, “All life is an experiment. The more experiments you make the better.” This principle is something that small business owners Matt Buchan and Alex Garcia kept in mind in 2008 when they decided to buy and make over a salon on Capitol Hill in Seattle. Their [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareIt happens to us every week…a ton of great reads are published to the web, we bookmark them in hopes of getting to them later, and…it never happens. Maybe we forget, maybe something comes up, but we miss out. Luckily PRWeb has got you covered and we’ve got the 5 best reads of the week [...]

Filed under: PRWeb Picks by Stacey Acevero
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ShareWhat is it about those sayings, songs and videos that we all talk about and can’t forget?  One takes hold of our attention and we spread it through society much as we spread the flu from person to person.  In other words, we’re sharing memes. Memes (pronounced meems) are the pieces of popular culture, from [...]

Filed under: Marketing, Multimedia by Stacey Acevero
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SharePress releases are an obvious choice as part of a solid small business marketing plan.  They are quick and easy ways to get your word out.  The problem is hundreds of press releases are sent every day.  It’s a constant fight for readers’ attention and only the most creative marketers succeed. Looking for ways to [...]

Filed under: Marketing, Multimedia, Small Business by Stacey Acevero
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ShareWe’ve got some helpful posts and a few sprinkled with some Halloween-themed humor in this week’s round-up of PR, marketing and social media links we love: 5) Your PR Team Isn’t Tracking These Metrics…But They Should Be (The Future Buzz with Adam Singer) Web analytics are still almost completely ignored or misunderstood by (most) public [...]

Filed under: PRWeb Picks by Stacey Acevero
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