ShareOur annual State of the Media Report is out and chock full of all the media changes you need to know in order to create relationships and pitch journalists more effectively for your biz. We’re talking about the rise and decline of newspapers, magazines, TV and radio as well as the rise of social media [...]
Filed under: Public Relations, Tips and Tricks by Stacey Acevero
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ShareIt happens to us every week…a ton of great reads are published to the web, we bookmark them in hopes of getting to them later, and…it never happens. Maybe we forget, maybe something comes up, but we miss out. Luckily PRWeb has got you covered and we’ve got the 5 best reads of the week [...]
Filed under: PRWeb Picks by Stacey Acevero
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ShareLast month, in the spirit of Halloween, we did a contest where you had to write a press release about the zombie apocalypse in order to win a free premium PRWeb press release. The winner made great use of his free release by selling his product and giving part of the proceeds to benefit cancer. [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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ShareA pitch is a brief document written to accompany press releases, media advisories or press kits. Much like how a cover letter accompanies a resume, the purpose of a pitch is to pique a journalist, blogger or other publisher’s interest in a story. Along with press release optimization, they encourage the likelihood of your story [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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Share Are you using HARO (Help a Reporter Out)? If not, there’s never been a better time to start–and if you’re a current user, things are just getting better! We will always keep the free version of HARO–but we’ve added some new features to make it even easier to generate media buzz for your business. You [...]
Filed under: Media Relations by Stacey Acevero
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ShareSocial media monitoring of Twitter and Facebook? Check. Integration and posting to social media platforms from the suite? Check. Help a Reporter Out (HARO) publicity alerts when a reporter is looking for you? Check. PRWeb press releases? Check. Marketing suggestions? Check. Analytics? Check-mate. Vocus Marketing is an all-in-one cloud-based software suite that helps you attract [...]
Filed under: Marketing, Small Business by Stacey Acevero
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ShareToday is a big day as our parent company Vocus is announcing the release of HARO premium. We’ve kept the beloved free model and just added more ways for businesses like you to stand out from the crowd with your media pitches. “Today, getting in front of the media is harder than ever,” says Peter [...]
Filed under: Media Relations by Stacey Acevero
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Share6 quick steps guided by magazine media relations expert Rebecca Bredholt, a veteran of our Vocus media research center. We want the media to cover our news. What’s your one best tip to catch their attention in an email? RB: Pitches live or die in subject lines to media contacts but if you email them [...]
Filed under: Tips and Tricks by Stacey Acevero
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ShareHere are the best reads this week in PR, media relations and writing: 5) Email Press Release Optimization Circa 1999 (Adam Sherk) Adam’s press release writing rules still hold true over 10 years later in this revisit to a past blog of his. The proof is in the pudding…or, er…email: keep it short, don’t use [...]
Filed under: Strategy by Stacey Acevero
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ShareIt’s important to keep up with the state of the media and any changes that are taking place in newsrooms. Why? Because it can mean a world of difference in your media relations, press release writing, and pitching. Join PRWeb and Rebecca Bredholt, a veteran of Vocus’ media research center to learn what’s going on [...]
Filed under: Media Relations by Stacey Acevero
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