Share (Photo – Flickr Creative Commons: Kaloozer) MMA (Mixed Martial Arts) has exploded onto the scene, with leagues such as the UFC (Ultimate Fighting Championship) dominating the Pay-Per-View airwaves even more so than boxing. This made me stop and wonder—what makes this sport so popular and successful? Probably that MMA has something for everyone: a mix [...]

Filed under: Strategy, Tips and Tricks by Stacey Acevero
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Share (Photo – Flickr Creative Commons: smemon87) In the 1970s, revolution was the word on everyone’s lips. In 2011, it’s back, and it’s gone viral. The term is everywhere, it’s on Twitter; it’s on the front page; it’s on Google News, it’s on placards. Unless you’re writing from atop a tank in Tahrir Square, though, [...]

Filed under: Content, Public Relations by Chris Pilbeam
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Share (Photo – Flickr Creative Commons: mpov) Hi readers! Read this! It’s about exclamation marks! Specifically, how many of them you should use when you’re writing news! That was fun. But I already used four too many. Reading it again makes me feel nauseous. It’s like eating four exclamation point-shaped chocolate bars. And, worse, I [...]

Filed under: Strategy, Tips and Tricks by Chris Pilbeam
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Share(Photo: Flickr Creative Commons – free-stock) I’ve heard it a million times before: “one of my biggest challenges in PR is the fact that my product isn’t sexy enough to grab attention.” In a world where sex sells, it’s not surprising that tire manufacturers put bikini-clad models on their product advertisements and even domain name [...]

Filed under: Public Relations, Strategy by Stacey Acevero
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Share Putting an angle on your news is a great way to make your story interesting to your target audience as well as to those who might not normally be interested in your news–here are a few examples of releases that incorporate intriguing titles in order to obtain a click from a reader: Take Creepy [...]

Filed under: Tips and Tricks by Stacey Acevero
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ShareBuilding a brand from scratch is hard work, that’s for sure. One of the key elements to getting there is the development of a key message – when you disseminate the same message in different ways, you create a consistent prospect and customer perception of what you’re all about. That makes it easy for them [...]

Filed under: Content by Jiyan
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