ShareWith the end of another year, we’re doing the requisite look-back over the past 12 months to determine what topped the list of content marketing tips. With all that nifty information we collected, we’ve created 20 press release resolutions that you can start initiating now. We’ll even give you a push by starting your sentence [...]
Filed under: Content, Marketing by Stacey Acevero
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SharePress releases are an obvious choice as part of a solid small business marketing plan. They are quick and easy ways to get your word out. The problem is hundreds of press releases are sent every day. It’s a constant fight for readers’ attention and only the most creative marketers succeed. Looking for ways to [...]
Filed under: Marketing, Multimedia, Small Business by Stacey Acevero
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ShareInspiration For Developing Your Own Buzz Marketing Campaign Hello marketers, are you ready to take your marketing efforts to the next level? To really launch a buzz marketing campaign? Take a look at your campaign; now look at the Old Spice campaign. Look at your campaign, now back to Old Spice. The Man Your Man [...]
Filed under: Strategy by Stacey Acevero
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ShareEver wonder how to make your brand video go viral? A little time and a lot of creativity can get you there. Here are a few rules of thumb to follow when trying to make your videos as socially shared as possible: 1) A memorable character: a mascot, a breathtaking woman or a goofy guy [...]
Filed under: Multimedia, Tips and Tricks by Stacey Acevero
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ShareA recent conversation on Twitter about online PR for small businesses with PR, social media and marketing pros revealed much about branding, viral videos and converting customers online. Who knew six little questions could yield so much awesome info? Check out these great tips below:
Filed under: Public Relations, Small Business by Stacey Acevero
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ShareYou’ve created and distributed your press release, but now what? Well, social media can take it to the next level. Cassie Pean, PR manager at Vocus was our guest on #PRWebchat this week and talked about some ways to put the pedal to the metal when it comes to online news releases: Brand spankin’ new [...]
Filed under: Social Media, Tips and Tricks by Stacey Acevero
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SharePress releases are a great way to share your news. But are you wondering why your reads aren’t as high as you expected? How about giving humor a try? We’ve crafted a few ways to infuse humor in your press release to catch reader attention without being too racy–give one (or more) of these five [...]
Filed under: Tips and Tricks by Stacey Acevero
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Share(Photo: Flickr Creative Commons – free-stock) I’ve heard it a million times before: “one of my biggest challenges in PR is the fact that my product isn’t sexy enough to grab attention.” In a world where sex sells, it’s not surprising that tire manufacturers put bikini-clad models on their product advertisements and even domain name [...]
Filed under: Public Relations, Strategy by Stacey Acevero
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Share (Flickr Creative Commons: randysonofrobert) Here is a simple, 9 point online visibility strategy. Online visibility starts with knowing who your target audience is. Identify your niche, and narrow it—Try not to cover a broad range of topics, otherwise you’ll likely not be considered a topic expert or authority. Find your target audience. Where does [...]
Filed under: Tips and Tricks, Visibility by Stacey Acevero
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ShareNeed images for your business webpage or press release but don’t have a web designer? We did a study which concluded that people spend more time on releases that contain multimedia, by an average of about 30 seconds (that’s a lot of time!). But if you don’t have a high quality cam, the funds for [...]
Filed under: Multimedia, Tips and Tricks by Stacey Acevero
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