A timely, well written press release with a snappy headline that draws in readers might get 2,500 page reads. That’s a good metric when considering that’s 2,500 people that found the content so compelling, they spent a couple minutes reading it. Andrea Pedersen has exceeded that benchmark by an order of magnitude: a press release [...]
Filed under: Content, Small Business, Success Stories by Frank Strong
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Search has had a significant impact on the press release’s evolution. While press releases are still viable means for announcing news, the ability to reach customers and prospects directly is a compelling benefit. This benefit is shaping how press releases are used and from my vantage point, I see three emerging categories and detail them [...]
Filed under: Strategy, Tips and Tricks by Frank Strong
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You’ve published a press release over PRWeb and saw great results: you’ve seen page views, interactions, better search results, leads, and sales. That’s it right? Rinse and repeat? Sure, you should absolutely add a little process to your PR engine; PR professionals might be better known for creativity, but process adds structure and precision. After [...]
Filed under: Marketing, Tips and Tricks by Frank Strong
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Six years ago, if someone had told Matt Landau he’s put out a $200 press release and land sales, he might have shrugged it off as hype. But he didn’t. He gave it a shot. Matt wrote and published this release for his fleet of Panamanian vacation rentals in the neighborhood of Casco Viejo – [...]
Filed under: Small Business, Success Stories by Frank Strong
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This is a guest post by our Director of Product Management at Vocus, Natalia Dykyj. We shared some details with you yesterday about how PRWeb is #1 in SEO. But we should also point out an important byproduct of this success: our continued growth in site traffic. While our competitors have experienced a slight but [...]
Filed under: Analytics, Facts and Figures, User Experience by Stacey Acevero
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Humbled. Honored. Speechless. Proud. These are just a few words to describe to how we feel about PRWeb’s big announcement today: we’ve ascended to the #1 spot in terms of online press release distribution. Among news release services, we’re now the largest by volume, are highest-rated for SEO, have the most-trafficked site and our releases [...]
Filed under: Global, News Release Features, User Experience by Stacey Acevero
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Note: Today’s post is a guest post by Francesca StaAna, a very active member in the PRWeb community. * * * So you’ve just written the perfect press release: Catchy headline, newsworthy, interesting, and it has the ideal text to link ratio that’s bound to make the search engines smile. Nothing left to do but hit the [...]
Filed under: Content, Distribution by Stacey Acevero
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When it comes to creating the ideal press release marketers often operate on a diet of two extremes. They’ll either produce fluffy, nutritionally lacking content that delivers only a little value to the reader or they’ll cook up a heavy meal of content overly packed with flavorful details. And while both diet choices are common, [...]
Filed under: Strategy by Stacey Acevero
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Your news needs an audience. From growing your email database to selecting the right press release distribution, there are many ways to grow the audience for your press releases, but how well are you incorporating SEO? Crafting SEO friendly press releases is key to expanding your visibility, and we will show you why…
Filed under: SEO by Stacey Acevero
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Warning: If you’re looking for personal fitness advice, look elsewhere. These are body building tips that will give your press releases more muscle. Today, it seems, you can’t throw a rock without hitting the latest article about the art of optimizing your press release. And while that’s all good, many small business marketers and PR [...]
Filed under: Content, Tips and Tricks by Stacey Acevero
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