ShareAs a PR profor PRWeb’s parent company, Vocus, I’m pretty enthusiastic about the enhanced online visibility and social sharing. The screenshot nearby will tell you why. Let me explain. The screenshot is from my iPhone – it’s the iPhone app for Yahoo! Finance. I check it at least twice daily usually mid-morning and in the [...]
Filed under: Visibility by Frank Strong
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ShareOn this day in 1564, William Shakespeare was born. The great English dramatist and poet wrote 38 plays throughout his short lifetime that have been worldwide specimens of learning into present day, nearly 400 years later. Why is this? In a million words written over 20 years, he captured the full range of human emotions and [...]
Filed under: Content by Stacey Acevero
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ShareWe’re got some cool news to share (just one of many awesome developments for PRWeb in 2012): We’ve just partnered with Hearst’s LocalEdge to increase the visibility and distribution of your news releases! We’ve added over 40 Hearst online properties to our syndication network, which comes on the heels of our partnership with the San [...]
Filed under: Distribution, Visibility by Stacey Acevero
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ShareThere’s a new battle raging in the world of online news releases: the battle between a release that is traditionally structured and simply works, and a release that captivates the reader with creative, new elements. Can they both exist as one? It’s 2012, people – and it’s time to do the whole “out with the [...]
Filed under: Content, Strategy by Stacey Acevero
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ShareThroughout the years, scientists have learned how humans are influenced by subtle elements in their environment. This includes connections to memory through sight and sound to how color can markedly influence behavior and mood. As online marketers, we are constantly searching for ways to connect with our audiences. If we take the behavior-altering aspects of [...]
Filed under: Facts and Figures, Tips and Tricks by Stacey Acevero
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ShareA pitch is a brief document written to accompany press releases, media advisories or press kits. Much like how a cover letter accompanies a resume, the purpose of a pitch is to pique a journalist, blogger or other publisher’s interest in a story. Along with press release optimization, they encourage the likelihood of your story [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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Share (Photo – Flickr Creative Commons: jurvetson) Traveling to infinity and beyond with your PR plans? You’ll need some fuel for that jet pack. Here I’ve listed just a few of my favorite tools and blogs that always satisfy my craving for info on public relations, pitching, social media and the like for small businesses [...]
Filed under: Public Relations, SEO, Social Media by Stacey Acevero
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ShareSometimes you have to change things that are perfectly good just to make them your own. – Jack Donaghy, 30 Rock Towards the end of the second quarter in 2010, we made a difficult decision to move forward and transition PRWeb to our host Vocus environment. At that point in time we knew that this [...]
Filed under: News Management Console, News Release Features, Strategy, User Experience by Jiyan
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Share First we had @theprcoach, and then we had Jim Bowman, @theprdoc who gave us a prescription for PR success for #prwebchat participants this week. We asked him about the convergence of PR and social media as well as the differences between PR and marketing and how to leverage press releases in your online PR strategy. For [...]
Filed under: Public Relations, Small Business by Stacey Acevero
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ShareThis guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: Felixe) A professionally written press release that is well optimized for the social web is only one factor in managing a successful PR campaign. What matters most to your business is not solely the fact [...]
Filed under: Analytics, Measurement by Stacey Acevero
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