Share (Photo – Flickr Creative Commons: smemon87) In the 1970s, revolution was the word on everyone’s lips. In 2011, it’s back, and it’s gone viral. The term is everywhere, it’s on Twitter; it’s on the front page; it’s on Google News, it’s on placards. Unless you’re writing from atop a tank in Tahrir Square, though, [...]
Filed under: Content, Public Relations by Chris Pilbeam
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Share Our latest installment of pitching tips comes from the Help a Reporter (HARO) conference call with Peter Shankman and four top-tier journalists at national publications: Sarah Needleman, WSJ small biz reporter (@sarahneedleman on Twitter) Barb De Lollis, USA today hotel spots (@barbdelollis on Twitter) Hilary Potkewitz, Crains New York (@hilpot on Twitter) David Moye, [...]
Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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Share Flickr:timtak (Creative Commons) So you have a great story idea or new product and you want the world to know about it. You find some reporters, pitch them, and to your surprise you don’t get any responses. Not one. Not even a cordial “thanks, I’ll keep this in mind for next time.” You send yourself [...]
Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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