ShareYou may have noticed the signs before now, perhaps your pitches haven’t resulted in stories, your online press releases have languished in the digital atmosphere or that journalist you thought dug you really doesn’t. If any of those things are happening to you, we’re here to provide a painless intervention that can put your PR [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareLast month, in the spirit of Halloween, we did a contest where you had to write a press release about the zombie apocalypse in order to win a free premium PRWeb press release. The winner made great use of his free release by selling his product and giving part of the proceeds to benefit cancer. [...]

Filed under: Media Relations, Public Relations by Stacey Acevero
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ShareTake it from a former TV news producer herself: it isn’t easy pitching TV media. But Julie Holley, now managing editor of TV content here at Vocus has the tips and tricks necessary to get you in front of the often elusive TV media. She’ll tell you who exactly you should be pitching in the [...]

Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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ShareToday is a big day as our parent company Vocus is announcing the release of HARO premium. We’ve kept the beloved free model and just added more ways for businesses like you to stand out from the crowd with your media pitches. “Today, getting in front of the media is harder than ever,” says Peter [...]

Filed under: Media Relations by Stacey Acevero
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Share6 quick steps guided by magazine media relations expert Rebecca Bredholt, a veteran of our Vocus media research center. We want the media to cover our news. What’s your one best tip to catch their attention in an email? RB: Pitches live or die in subject lines to media contacts but if you email them [...]

Filed under: Tips and Tricks by Stacey Acevero
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Share Busy this week? Don’t worry, we’ve got the top 5 reads of the week in PR, marketing and social media: 5) How to use Twitter (Cheryl Lawson on Storify) Cheryl Lawson uses Storify to create a post with the most comprehensive posts on how to use Twitter, including infographics. Excellent use of a new [...]

Filed under: PRWeb Picks by Stacey Acevero
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ShareJust one mention on a nationally syndicated television show can blow your company into the stratosphere – it can increase sales, gain tons of new customers and clients, and even get your company acquired – which is why landing a nationally syndicated show is one of the most coveted PR coups in the world. But [...]

Filed under: Media Relations, Tips and Tricks by Stacey Acevero
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Share Have you heard of The Future Buzz? It’s a blog about web marketing/PR strategies, spreading buzz in the social web and building long-term visibility for your brand, business, and art in a fragmented media society. The Future Buzz is created by Adam Singer, one of our favorite and most talented PR pros.

Filed under: Public Relations, Small Business, Social Media, Tips and Tricks by Stacey Acevero
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Share (Photo – Flickr Creative Commons: jurvetson) Traveling to infinity and beyond with your PR plans? You’ll need some fuel for that jet pack. Here I’ve listed just a few of my favorite tools and blogs that always satisfy my craving for info on public relations, pitching, social media and the like for small businesses [...]

Filed under: Public Relations, SEO, Social Media by Stacey Acevero
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Share (Photo – Flickr Creative Commons: R’eyes) Agile. Stealthy. Available at any opportunity. Always succeeds. Retreats unscathed. These are the characteristics of a ninja you might see in a blockbuster action movie—but how do you incorporate these traits into your PR plan for your small business? If you want to position yourself as the authority [...]

Filed under: Public Relations, Strategy by Stacey Acevero
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