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The HARO Limelight Series (HLS)-Robin Samora, Source

March 1st, 2013

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
No Comments »

The HARO Limelight Series (HLS)- Kiana Shaw, Source

February 15th, 2013

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
No Comments »

The HARO Limelight Series (HLS)- Mike Michalowicz, Reporter

February 8th, 2013

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
No Comments »

The HARO Limelight Series (HLS)- Judy Frankel, Source

February 1st, 2013

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
No Comments »

The HARO Limelight Series (HLS)- Adam Torkildson, Reporter

January 25th, 2013

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
2 Comments »

Pitching Journalists In An Age of Pageview Journalism

January 22nd, 2013

In the old days, newspapers and publications had a pretty simple way of measuring success: total circulation and newsstand sales. Publishers didn’t have the technology nor the resources to fully understand which section or article captured the most attention and was read most widely.  That paradigm has shifted, due in no small part to the [...]

Filed under: Public Relations, Strategy by Jason Konopinski
5 Comments »

The HARO Limelight Series (HLS)- Tammy Mastroberte, Reporter

January 11th, 2013

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Filed under: Strategy by Laura Spaventa
1 Comment »

Four Advanced News Release Tips You Can’t Ignore

December 12th, 2012

In our recent whitepaper, Publish…Promote..Pitch…Publicity! A Three-Step Guide to Creating Online Publicity for Your Business we offered the basics of press release writing, optimization and creative pitching ideas to give the edge to your news announcements. Below we’ve picked out four advanced press release tips that no business can do without when it comes to writing news [...]

Filed under: Tips and Tricks by Stacey Acevero
1 Comment »

The HARO Limelight Series (HLS)- Erica Sandberg, Reporter

November 2nd, 2012

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is t0 educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any comments [...]

Filed under: Public Relations, Tips and Tricks by Laura Spaventa
6 Comments »

Webinar Alert: UnPitching: How “Not to Suck” at Pitching the Media

August 17th, 2012

If you’ve been wondering how to perfect your pitches to get your biz in front of the media, we’ve got you covered. Vocus is holding a free webinar with Scott Stratten (also known as UnMarketing) on how to not suck at pitching the media on Thursday, August 23rd at 2:00 p.m. ET. It’s time to [...]

Filed under: Media Relations, Public Relations, Tips and Tricks by Stacey Acevero
2 Comments »

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