SharePreviously in The Power of an Optimized Press Release infographic, we discussed in general terms how incorporating search engine optimization can be beneficial for press releases. In The Power of an Optimized Press Release: PRWeb’s Story, we show you how press release optimization helped raised the visibility of our own press releases. Also important to [...]

Filed under: SEO by Stacey Acevero
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ShareYour news needs an audience. From growing your email database to selecting the right press release distribution, there are many ways to grow the audience for your press releases, but how well are you incorporating SEO? Crafting SEO friendly press releases is key to expanding your visibility, and we will show you why…

Filed under: SEO by Stacey Acevero
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ShareThink your small business can’t compete with the corporate big dogs?  Think again.   Whether your online marketing budget is $1,000 or $100,000, some truths apply across the board.  One of the most important – a well-written press release can boost any brand. While the big players may have different topics to share compared to smaller [...]

Filed under: Content, Tips and Tricks by Stacey Acevero
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ShareOnline press releases have marathon-ready legs when it comes to reaching the far corners of the internet. Incorporating the right elements can especially increase the visibility and the reach of your news. Take it from this infographic that illustrates all the stops a news release takes on its online journey:

Filed under: News Release Features by Stacey Acevero
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ShareWelcome to 2012 where the cultural trends will revolve around smartphones, minimalism through technology, a greener planet and a need for emotional connection with retailers (according to trend forecasting company WGSN).  Within these topics small business marketers can find a host of B2B press release ideas for 2012. Here are 10 to get your inspirational [...]

Filed under: Strategy, Tips and Tricks by Stacey Acevero
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ShareWith the end of another year, we’re doing the requisite look-back over the past 12 months to determine what topped the list of content marketing tips.  With all that nifty information we collected, we’ve created 20 press release resolutions that you can start initiating now. We’ll even give you a push by starting your sentence [...]

Filed under: Content, Marketing by Stacey Acevero
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Share Whether giving a speech, developing a presentation or writing a white paper, incorporating quotes from a famous writer or personality can be a great way for marketers to grab their audience’s attention. Leveraging quotes can also help overcome writer’s block. Here are 5 sites to help you find relevant, amusing and inspirational business quotes. [...]

Filed under: Small Business, Tips and Tricks by Stacey Acevero
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ShareVisual pop artist Andy Warhol, a master of personal branding, believed good business is the best art. He also said, “If you look at a thing long enough, it loses all of its meaning.” At PRWeb, we consider writing meaningful press releases to be both good art and good business. Whether a small business owner [...]

Filed under: Content, Public Relations by Stacey Acevero
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ShareTrying to find the right equation for your online marketing?  The magic formula for everything from creating blogs and expanding your social networks to crafting compelling content and choosing the best press release distribution services is a constantly moving target that marketers need to stay on top of. For a little inspiration, take a page [...]

Filed under: Public Relations, Social Media by Stacey Acevero
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ShareWe took a quick trip to PRWeb.com’s analytics to see which press releases received the most reads last month. All of these releases received thousands of page views, so keep reading to see why they were so popular (and implement these tactics in your own news releases!).   7. Just in Time for New York [...]

Filed under: Content, Success Stories by Stacey Acevero
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