ShareOne of the most frequently asked questions we receive from PRWeb customers is “What is the SEO value to using PRWeb?” There a lot of different opinions and perspectives an this topic and in the aftermath of our recent release, we wanted to take the opportunity to share our official perspective. First and foremost, we’d [...]
Filed under: SEO, User Experience by Jiyan
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ShareAs a PR profor PRWeb’s parent company, Vocus, I’m pretty enthusiastic about the enhanced online visibility and social sharing. The screenshot nearby will tell you why. Let me explain. The screenshot is from my iPhone – it’s the iPhone app for Yahoo! Finance. I check it at least twice daily usually mid-morning and in the [...]
Filed under: Visibility by Frank Strong
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ShareOn this day in 1564, William Shakespeare was born. The great English dramatist and poet wrote 38 plays throughout his short lifetime that have been worldwide specimens of learning into present day, nearly 400 years later. Why is this? In a million words written over 20 years, he captured the full range of human emotions and [...]
Filed under: Content by Stacey Acevero
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ShareBefore we take a break for the Thanksgiving holiday, we decided to browse through some of the press releases on PRWeb.com this month and found some great examples of businesses using press releases to leverage the holiday: CouponFollow Finds Over 1,000 Coupon Codes For Black Friday 2011 Already Available Thanksgiving isn’t the big story–it’s the [...]
Filed under: PRWeb Picks by Stacey Acevero
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ShareA pitch is a brief document written to accompany press releases, media advisories or press kits. Much like how a cover letter accompanies a resume, the purpose of a pitch is to pique a journalist, blogger or other publisher’s interest in a story. Along with press release optimization, they encourage the likelihood of your story [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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SharePress releases are an obvious choice as part of a solid small business marketing plan. They are quick and easy ways to get your word out. The problem is hundreds of press releases are sent every day. It’s a constant fight for readers’ attention and only the most creative marketers succeed. Looking for ways to [...]
Filed under: Marketing, Multimedia, Small Business by Stacey Acevero
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ShareSocial media monitoring of Twitter and Facebook? Check. Integration and posting to social media platforms from the suite? Check. Help a Reporter Out (HARO) publicity alerts when a reporter is looking for you? Check. PRWeb press releases? Check. Marketing suggestions? Check. Analytics? Check-mate. Vocus Marketing is an all-in-one cloud-based software suite that helps you attract [...]
Filed under: Marketing, Small Business by Stacey Acevero
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Share“Press releases are one of the most important aspects of marketing.” These are words not from us, but from a PRWeb client who loves our services. What do you have to say about PRWeb? Film a quick vid of your opinion of us and share it with us on YouTube, Facebook or Twitter. We may [...]
Filed under: Success Stories by Stacey Acevero
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ShareTake it from Cheryl Lawson–a long time PRWeb client and experienced events specialist: using press releases combined with social media can propel your biz to the top, which is why she’s hosting a free PRWeb webinar this week. Big-Time Lessons on Online Publicity with a Small Biz Expert takes place this Wednesday at 2pm EST. [...]
Filed under: Small Business by Stacey Acevero
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ShareYou’ve created and distributed your press release, but now what? Well, social media can take it to the next level. Cassie Pean, PR manager at Vocus was our guest on #PRWebchat this week and talked about some ways to put the pedal to the metal when it comes to online news releases: Brand spankin’ new [...]
Filed under: Social Media, Tips and Tricks by Stacey Acevero
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