ShareOf all the industries out there, public relations might be the one facing the most misconceptions. Whether about what our jobs actually entail or the press release services we use, outsiders have a skewed image of who we are and what we do. Here are just 5 ideas that couldn’t be further from the truth…. [...]
Filed under: Public Relations by Stacey Acevero
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ShareTo further your education on small business marketing, go no further than your favorite search engine. There are hundreds of blogs that cover multiple aspects of press release services, PR and online marketing – we’ve selected some of the best to help you stay on top of the latest news. 1. PR 2.0 – Brian Solis [...]
Filed under: Strategy by Stacey Acevero
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ShareWe’ve all heard the saying, “You can learn from your mistakes”. The adage is undoubtedly true and much easier to apply when the mistakes you’re learning from were actually made by someone else. A cautionary tale can be a valuable learning tool when taken to heart. Recently, Netflix became one of said cautionary tales. Their [...]
Filed under: Marketing, Small Business by Stacey Acevero
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ShareOur annual State of the Media Report is out and chock full of all the media changes you need to know in order to create relationships and pitch journalists more effectively for your biz. We’re talking about the rise and decline of newspapers, magazines, TV and radio as well as the rise of social media [...]
Filed under: Public Relations, Tips and Tricks by Stacey Acevero
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ShareThere’s a new battle raging in the world of online news releases: the battle between a release that is traditionally structured and simply works, and a release that captivates the reader with creative, new elements. Can they both exist as one? It’s 2012, people – and it’s time to do the whole “out with the [...]
Filed under: Content, Strategy by Stacey Acevero
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ShareAs you likely already know, LinkedIn is a social networking site catered towards those in the business community. People are constantly posting, referring, sharing, and commenting. One very important interactive facet of LinkedIn is their groups – usually focused towards a certain topic within an industry. With over a million groups available, there’s a lot [...]
Filed under: Public Relations, Social Media by Stacey Acevero
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ShareLast month, in the spirit of Halloween, we did a contest where you had to write a press release about the zombie apocalypse in order to win a free premium PRWeb press release. The winner made great use of his free release by selling his product and giving part of the proceeds to benefit cancer. [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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ShareA pitch is a brief document written to accompany press releases, media advisories or press kits. Much like how a cover letter accompanies a resume, the purpose of a pitch is to pique a journalist, blogger or other publisher’s interest in a story. Along with press release optimization, they encourage the likelihood of your story [...]
Filed under: Media Relations, Public Relations by Stacey Acevero
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ShareSocial media monitoring of Twitter and Facebook? Check. Integration and posting to social media platforms from the suite? Check. Help a Reporter Out (HARO) publicity alerts when a reporter is looking for you? Check. PRWeb press releases? Check. Marketing suggestions? Check. Analytics? Check-mate. Vocus Marketing is an all-in-one cloud-based software suite that helps you attract [...]
Filed under: Marketing, Small Business by Stacey Acevero
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ShareThe links we love this week are inspired by all the rain and flooding we had over here on the East Coast. The non-stop rain meant we spent a lot of time in the office and at home scouring articles to find the best ones to share this week: 5) 12 Must-Read Posts on QR [...]
Filed under: PRWeb Picks by Stacey Acevero
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